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11 Leading Fintech Startups in Pakistan making Headlines all over the World

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Fintech is changing the economy not just in Pakistan but all around the world. If you’ve ever withdrawn money from an ATM, checked your bank statement online, transferring money using an app, or have paid or sent money online to someone through your phone, then you too are part of this multi-billion industry.

So, What Exactly is Fintech?

Fintech is made up of two words: “Finance” and “Technology”. It is short for Financial Technologies. This fastest-growing tech industry innovatively uses technology to offer efficient and fast financial services. It refers to everything from cashless payments, to crowdfunding platforms, to Robo Advisors, to virtual or cryptocurrencies. 

11 Fintech Startups in Pakistan to Watch Out for in 2022

There are around 160 Fintech startups in Pakistan. However, in today’s article we’ll discuss the following top leading startups only: 

  1. Nayapay
  2. Sadapay
  3. Finja
  4. Keenu
  5. Inov8
  6. CreditFix
  7. Easypaisa 
  8. PublishEX Solutions
  9. Paysys Labs 
  10. Tez Financial Services 
  11. Unikrew Solutions 

NayaPay

buisness in pakistan, online transfer, startups

NayaPay is a leading fintech startup in Pakistan that works in collaboration with some leading banks in Pakistan. It offers E-money wallets service to its customers through which they can manage all their everyday online payments. With their e-money wallet, you can securely send and receive money without any hassle.

Moreover, they also offer Visa debit card to their customers for online, in-store, and international payments. Their Visa debit card is accepted across thousands of ATMs in Pakistan, millions of online merchants and retailers worldwide

SadaPay

transfer money, transfer cash, online transactions

SadaPay is another leading fintech startup that offers efficient financial services effortlessly without any additional cost. You can securely send and receive digital payment through their mobile app. Interestingly, this fintech startup works without any physical setup of a traditional bank and saves the money charges to offer free financial services to the customers.

Moreover, it offers a seamless interaction with merchants. By utilizing their services, you can connect with businesses through their Micro applications, get notified about exciting deals and discounts, as well as pay for products and services from the comfort of your home.

Finja

cashless payments, crowdfunding platforms, Robo Advisors

Finja is a Lahore-based company that was founded in 2015 with the mission to offer secure, fast, and efficient digital transactions for free. Today, this leading fintech startup offers financial services and digital banking projects all across Pakistan and in other emerging markets as well.

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Moreover, the company is involved in providing efficient digital services for rolling out payment types and better business process management. Finja Wallet, Finja Retail, CRM Solution, Digital Wallet, and Payroll Plus are a few of their services that they offer to their customers without any additional charges.

 Keenu

banking, online business, Micro applications

Keenu is a fintech startup that offers great financial services to manage your everyday money transactions without having cash in your pocket. All you need to have is their digital Payment app and an account. State bank of Pakistan has given approval to this fintech startup to even operate as Electronic Money Institution (EMI). Through utilizing their services, you can connect to different businesses, avail their special discounts and deals, and can shop from the comfort of your home. Alongside that, you can also pay bills, and send money anytime through your phone number to anywhere you want.

Inov8

mobile app, financial app, digital payment

Inov8 is a fintech startup that was founded in 2004 in Pakistan. This company offers consulting and financial technology solutions. Mainly, they offer services for mobile banking, and a branchless banking ecosystem. 

Moreover, they serve financial institutions, money transfer organizations, mobile operators, agent networks, regulators, private businesses, and government companies. One of their popular products is AgentMate which is a mobile banking app. I8 Micro bank is another product of this company that offers services for mobile and branchless banking.

CreditFix

digital transactions, digital banking, cashless transaction

CreditFix was part of the Bill & Melinda Gates Foundation which was launched in 2016 in Pakistan. It is a leading fintech startup in Pakistan that offers very unique financial services. This digital lending platform offers loans to Pakistan’s underbanked after performing a complete assessment using the alternative data.

Most importantly, their services are not just limited to enterprises and financial institutions but individuals can also benefit from their services. Currently, it offers banks and financial institutions to save 70% of credit processing charges and customer acquisition on every digital loan service.

Easypaisa

Digital Wallet, Payroll Plus, leading fintech startups

In collaboration with Tameer Microfinance Bank, Easypaisa was launched in 2009 by Telenor Pakistan. Easypaisa is one of the most popular fintech services in Pakistan that offers mobile-based branchless banking services all across the country. Over-the-counter (OTC) transactions, bill payment, and mobile banking are a few of the services that it offers to Pakistani citizens. In addition, it also enables its customers to pay domestic and international payments securely without any hassle.

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Not just that but with Easypaisa, you can also purchase airtime, give donations, pay for insurance, and disburse salaries and social cash transfers effortlessly. Furthermore, it also offers Inter Bank fund transfers, health insurance, handset lending, and secure online payments anytime from anywhere you want.

PublishEX Solutions

fintech startups pakistan, digital Payment app, EMI

PublishEX Solutions is one of the most powerful fintech companies that work with three giant telecom companies in Pakistan, Mobilink, Telenor, and Zong. It provides secure and reliable digital payment solutions to its customers all over Pakistan. All their products are built in house using the latest cutting-edge technologies including machine learning and artificial intelligence

Paysys Labs 

Electronic Money Institution, branchless banking ecosystem, microbank

Paysys Labs is a fintech startup that develops and provides financial technology platforms products for various businesses, banks, and telecom companies. Companies that are utilizing their services are offering a vast array of different payment types through various different channels. Moreover, their products and services include Instascan, mobile banking solutions, digital financial CRM solutions, and biometric solutions.

Tez Financial Services

digital lending platform, digital loan service, Over-the-counter (OTC) transactions

Tez Financial Services is another very prominent fintech startup. Launched in 2016, the mission was to provide financial services to the unbanked. Moreover, their customer segment includes the underbanked and the millennial customers who don’t have access to a bank account. In addition, their financial services are mainly the products they make by using the latest technologies including Artificial Intelligence (AI).

Tez Advance, Tez Sarmaya, and Tez Bima are a few of their main products. Moreover, Tez Advance is a nano credit product that provides a secure and reliable system to get advance cash in times of need.

Moreover, Tez Sarmaya is a digital investment avenue, and Tez Bima is a digital insurance system.

Unikrew Solutions

reliable digital payment solutions, telenor, zong

Unikrew Solutions is another leading fintech company that works with the mission of improving financial inclusion. The company provides customer-centric products by utilizing the latest technologies such as machine learning and data analytics. In addition, they are also working to improve the existing customer experience through the smart use of these cutting-edge technologies.

FastPay and Maestro are two of their most popular digital products. FastPay is a mobile wallet through which one can transfer money easily from a smartphone to another smartphone. Whereas, Maestro is a chatbot that assists the users in making financial decisions. Moreover, it offers some other cool features such as a cognitive authentication suite featuring facial recognition, CNIC verification, signature verification, and biometric check. 

Via HOP

freelance

Unleashing Creativity: A Deep Dive into Twine.net’s Freelance Marketplace

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Introduction

Twine.net stands out as a platform connecting creative professionals with businesses seeking top-tier talent in the ever-evolving landscape of freelance marketplaces. This detailed review delves into Twine.net’s features, benefits, and drawbacks of Twine.net, shedding light on its functionality and usability.

Overview of Twine.net
Twine.net is a popular online marketplace that caters to a wide range of creative professionals, including graphic designers, musicians, writers, and more. Founded in 2013, Twine.net has gained traction for its user-friendly interface and diverse pool of freelancers.

User Experience and Interface
One of the key strengths of Twine.net is its intuitive user interface, which makes it easy for both freelancers and clients to navigate the platform. The streamlined design allows users to create profiles, browse projects, and communicate seamlessly.

Project Matching and Collaboration
Twine.net excels in matching freelancers with relevant projects based on their skills and expertise. The platform’s algorithm ensures that clients find the right talent for their specific needs, fostering successful collaborations and high-quality outcomes.

Payment and Security
When it comes to payments, Twine.net offers secure transactions through its platform, providing peace of mind for both freelancers and clients. The escrow system ensures that funds are released only upon project completion, safeguarding against potential disputes.

Community and Support
Twine.net boasts a vibrant community of creatives who engage in forums, discussions, and networking opportunities. The platform also provides robust customer support to address any issues or queries promptly, enhancing the overall user experience.

Pricing and Fees
While Twine.net is free to join for freelancers, the platform charges a commission fee on completed projects. This fee structure may vary based on the project size and complexity, so users should be aware of these costs before engaging in transactions.

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Pros and Cons

Pros:

A diverse pool of creative professionals

Intuitive user interface

Secure payment system

Active community engagement

Cons:

Commission fees on completed projects

Limited customization options for profiles

Conclusion
In conclusion, Twine.net emerges as a robust freelance marketplace that caters to the needs of both freelancers and clients in the creative industry. With its user-friendly interface, secure payment system, and active community engagement, Twine.net offers a valuable platform for connecting talent with opportunities.

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SEO

How to Create Quality Backlinks for Your Website? A Step-by-Step Guide

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Backlinks are one of the most important factors in search engine optimization (SEO). They are links from other websites to your own website, and they act as a vote of confidence in your website’s authority and quality. The more high-quality backlinks your website has, the higher it will rank in search engine results pages (SERPs). This means that more people will see your website when they search for keywords related to your business or industry.

There are many different ways to create backlinks, but not all of them are created equal. Some backlinks are more valuable than others, and some backlinks can even hurt your SEO.

In this article, I will show you how to create high-quality backlinks that will help you improve your website’s ranking and visibility in search engines.

Step 1: Create high-quality content

The best way to attract backlinks is to create high-quality content that is informative, engaging, and useful to your target audience. When you create high-quality content, other websites are more likely to link to it.

Here are some tips for creating high-quality content:

  • Write content that is relevant to your target audience.
  • Write content that is informative and engaging.
  • Write content that is well-written and free of errors.
  • Write content that is unique and original.
  • Promote your content on social media and other websites.

Step 2: Guest blog

Guest blogging is a great way to get backlinks from high-quality websites. When you guest blog, you write an article for another website in your industry. In return, the website will typically give you a backlink to your own website.

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To find guest blogging opportunities, you can use a search engine to search for “guest post” or “write for us” opportunities. You can also reach out to websites directly to see if they are accepting guest posts.

When you write a guest post, be sure to write high-quality content that is relevant to the website’s audience. You should also include a link back to your own website in your author bio.

Step 3: Broken link building

Broken link building is a technique where you find broken links on other websites and then contact the website owner to let them know. If the website owner fixes the broken link, they may also link to your website as a replacement.

Step 4: Build relationships with other websites

One of the best ways to get backlinks is to build relationships with other websites in your industry. You can do this by commenting on other websites’ blog posts, sharing their content on social media, and guest blogging for their websites.

When you build relationships with other websites, they are more likely to link to your website in the future.

Step 5: Promote your website on social media

Social media is a great way to promote your website and attract backlinks. When you share your content on social media, be sure to include a link back to your website.

You can also use social media to connect with other websites in your industry. Once you have connected with other websites, you can start building relationships with them.

Step 6: Use a link-building tool

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There are a number of link-building tools available that can help you find and create backlinks. These tools can be helpful, but it is important to use them carefully.

Some link-building tools can generate low-quality backlinks that can hurt your SEO. It is important to only use link-building tools that generate high-quality backlinks.

Conclusion

Creating high-quality backlinks is one of the best ways to improve your website’s ranking and visibility in search engines. By following the tips in this article, you can start creating backlinks that will help you achieve your SEO goals.

Here are some additional tips for creating quality backlinks:

  • Avoid link schemes. Link schemes are attempts to manipulate search engine rankings by building artificial links. Search engines can detect link schemes, and they can penalize websites that use them.
  • Focus on getting backlinks from high-quality websites. Backlinks from high-quality websites are more valuable than backlinks from low-quality websites.
  • Get backlinks from diverse websites. Don’t just focus on getting backlinks from websites in your own industry.
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blogging

Five Ways to use Email Marketing effectively for your Blog

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Email marketing is one of the most effective ways to connect with your blog audience and promote your content. It’s a direct line of communication to your subscribers, and it allows you to build relationships with them on a more personal level.

But with so many emails competing for people’s attention, it’s important to make sure your emails are well-written, informative, and engaging. Here are five tips for using email marketing effectively for your blog:

1. Build a targeted email list

The first step to effective email marketing is to build a targeted email list. This means collecting email addresses from people who are interested in your blog content.

There are many different ways to collect email addresses, such as:

  • Adding a sign-up form to your blog sidebar
  • Offering a lead magnet, such as a free ebook or checklist, in exchange for an email address
  • Promoting your email list on social media and in your blog posts
  • Running email marketing contests and giveaways

Once you have a list of email subscribers, it’s important to segment your list so that you can send more targeted emails. For example, you could segment your list by interests, demographics, or purchase history.

2. Write compelling subject lines

The subject line is the first thing people see when they receive an email, so it’s important to make it count. A good subject line will be clear, concise, and attention-grabbing.

Here are a few tips for writing compelling subject lines:

  • Use strong power words, such as “new,” “free,” “limited time offer,” and “exclusive.”
  • Personalize the subject line by including the subscriber’s name or a topic that they’re interested in.
  • Ask a question or create a sense of urgency.
  • Keep the subject line short and sweet, so that it displays fully in the subscriber’s inbox.

3. Write engaging email content

The body of your email should be well-written, informative, and engaging. Avoid writing salesy or promotional emails. Instead, focus on providing your subscribers with valuable content that they will enjoy reading.

Here are a few tips for writing engaging email content:

  • Start with a strong introduction that grabs the reader’s attention.
  • Write in a conversational tone and use clear, concise language.
  • Break up your text with headings and images.
  • Include a call to action at the end of your email, such as inviting subscribers to visit your blog, read a new article, or download a free resource.

4. Send emails at the right time

When you send your emails is just as important as what you write in them. You want to send emails at a time when your subscribers are most likely to open and read them.

The best time to send emails varies depending on your audience, but a good rule of thumb is to send them during the workweek, between 9am and 5pm. You should also avoid sending emails on weekends and holidays.

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5. Track your results and optimize your campaigns

It’s important to track the results of your email marketing campaigns so that you can see what’s working and what’s not. This information can help you to optimize your campaigns over time.

Most email marketing platforms provide detailed analytics on your campaigns, such as open rates, click-through rates, and conversion rates. You can use this data to identify which subject lines, content, and send times are most effective.

Additional tips for using email marketing effectively for your blog

  • Use a professional email marketing platform. There are many different email marketing platforms available, such as Mailchimp, Constant Contact, and ConvertKit. These platforms make it easy to create and send email campaigns, and they also provide detailed analytics on your results.
  • Make your emails mobile-friendly. More and more people are reading their emails on mobile devices, so it’s important to make sure your emails look good and function well on all devices.
  • Don’t overdo it. Don’t send too many emails to your subscribers, or they’ll unsubscribe from your list. A good rule of thumb is to send one or two emails per week.
  • Test different elements of your campaigns. Use A/B testing to test different subject lines, content, and send times to see what works best for your audience.

Five case studies of bloggers who use email marketing effectively

Here are five case studies of bloggers who use email marketing effectively:

1. Pat Flynn

Pat Flynn is a blogger and podcaster who helps entrepreneurs start and grow their online businesses. He uses email marketing to build relationships with his audience and promote his content.

He sends out a weekly email newsletter called “Smart Passive Income.” His email newsletters are typically around 2,000 words long and packed with valuable content. He includes a mix of personal stories, business advice, and actionable tips.

Flynn also uses email marketing to promote his courses, products, and services. However, he always does this in a way that is helpful and informative. He never sends out salesy or promotional emails.

As a result of his effective email marketing strategy, Flynn has built a large and engaged email list. His email newsletters have open rates of over 50% and click-through rates of over 10%.

2. Marie Forleo

Marie Forleo is a life coach and entrepreneur who helps people create a life and business that they love. She uses email marketing to connect with her audience and share her inspiring messages.

Forleo sends out a weekly email newsletter called “Marie Forleo.” Her email newsletters are typically around 1,000 words long and include a mix of personal stories, motivational messages, and practical advice.

Forleo also uses email marketing to promote her courses, products, and services. However, she always does this in a way that is aligned with her values and mission. She never sends out salesy or pushy emails.

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As a result of her effective email marketing strategy, Forleo has built a large and loyal email list. Her email newsletters have open rates of over 40% and click-through rates of over 10%.

3. Jeff Goins

Jeff Goins is an author and speaker who helps people write and share their stories. He uses email marketing to build relationships with his audience and promote his books and courses.

Goins sends out a weekly email newsletter called “GoinsWriter.” His email newsletters are typically around 1,000 words long and include a mix of personal stories, writing advice, and book reviews.

Goins also uses email marketing to promote his courses and products. However, he always does this in a way that is helpful and informative. He never sends out salesy or promotional emails.

As a result of his effective email marketing strategy, Goins has built a large and engaged email list. His email newsletters have open rates of over 30% and click-through rates of over 10%.

4. Melyssa Griffin

Melyssa Griffin is a business coach and strategist who helps women entrepreneurs start and grow their online businesses. She uses email marketing to connect with her audience and share her business expertise.

Griffin sends out a weekly email newsletter called “The Business Siren.” Her email newsletters are typically around 1,000 words long and include a mix of personal stories, business advice, and case studies.

Griffin also uses email marketing to promote her courses and products. However, she always does this in a way that is aligned with her values and mission. She never sends out salesy or pushy emails.

As a result of her effective email marketing strategy, Griffin has built a large and loyal email list. Her email newsletters have open rates of over 40% and click-through rates of over 10%.

5. Darren Rowse

Darren Rowse is the founder of ProBlogger.net, a popular blog about blogging. He uses email marketing to connect with his audience and share his blogging expertise.

Rowse sends out a weekly email newsletter called “ProBlogger.” His email newsletters are typically around 1,000 words long and include a mix of personal stories, blogging tips, and case studies.

Rowse also uses email marketing to promote his courses and products. However, he always does this in a way that is helpful and informative. He never sends out salesy or promotional emails.

As a result of his effective email marketing strategy, Rowse has built a large and engaged email list. His email newsletters have open rates of over 30% and click-through rates of over 10%.

These are just a few examples of bloggers who are using email marketing effectively to build relationships with their audience and promote their content. If you’re serious about blogging, then you should definitely consider adding email marketing to your marketing strategy.

Conclusion

As a blogger, building relationships and promoting your content is essential. Email marketing can help grow your blog audience and increase engagement, but it’s important to have a clear understanding of your target audience and their interests. Personalizing your emails and segmenting your list based on subscriber behaviour can lead to higher open rates and click-through rates. Additionally, creating compelling subject lines, providing valuable content, and optimizing your emails for mobile devices are all important factors for success. By implementing these tips, you can take advantage of email marketing’s power to reach your goals and grow your blog audience.

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