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5 Tech Brand Case Studies That Will Inspire You



I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC.

A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants. It went really well—all I had to do was drink enough espresso martinis with the meal to forget I even spent $150 in the first place.

I’m only kidding—don’t be like me and make vague new year’s resolutions because unsurprisingly, it’s about that time of year where nearly two-thirds of all resolutions have already been abandoned.

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action.

In the digital era, more and more companies are relying on data analytics software for their content analytics. With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.


If you’re looking to expand your content, you’re in the right place. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. 

1. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling

Dell Perspectives Tech Case Study

In order to reach the c-suite of tomorrow, Dell knew it had to target a younger audience with an emphasis on social impact stories. With Contently’s technology, editorial team, and freelance network, the tech giant was able to build a staff of writers of all races, ages, gender identities, and sexual orientations to tell great stories—and tell them right. Dell tackles racial bias in tech, challenges facing women in STEM and LGBTQ+ telehealth issues, and boasts noteworthy growth as a result of focusing on the topics their target audience was passionate about.

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2. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets

Microsoft Tech Case Study

Microsoft wanted to track the performance of their content beyond clicks and open rates to determine if reader engagement was dependent on where they encountered the content. Using Contently’s Document Analytics heat maps and page-by-page engagement metrics, Microsoft was able to narrow down where its audience focused their attention, understand how behavior differed across channels and thus optimize their demand-gen stream.

3. The Strategy That Increased Gild’s Audience by 574 Percent

Gild Tech Case Study

Gild not only wanted to introduce a new recruitment technology into the market, but also change the way people thought about hiring software by establishing a unique brand voice and creating a scalable content program. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

4.How Contently Built a Customer-Centric Content Strategy for Xerox

Xerox Case Study

In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website. Xerox partnered with Contently to develop a customer-centric content strategy that utilized our workflow infrastructure to scale content and deliver everything from expert interviews to e-books, case studies, social content, and SlideShare presentations.

5. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content

HotPads Case Study

HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content. To appeal to hyper-local markets, the company utilized the Contently network to find qualified, vetted journalists all over the country to cover assignments. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.


10 Best Freelance Marketplaces for Coders to Find Projects



As technology continues to advance and remote work becomes more prevalent, coders and developers are turning to freelance opportunities more than ever. These platforms not only offer the flexibility of working from anywhere but also enable coders to expand their skill sets and build diverse portfolios. With so many freelance marketplaces out there, finding the perfect one can be a daunting task. Here’s a detailed guide to the ten best freelance marketplaces for coders, each with its own distinct advantages and opportunities.

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1. Upwork


Upwork is one of the most popular and comprehensive freelance platforms globally, catering to various professionals, including coders. With its user-friendly interface and robust project management tools, Upwork has become a go-to destination for both freelancers and clients.

Key Features:

  • Wide Range of Projects: From small tasks to long-term contracts, Upwork offers a variety of coding projects.
  • Skill Tests: Coders can take skill tests to showcase their expertise and improve their profiles.
  • Escrow Payment System: Ensures that freelancers are paid fairly and on time.
  • Project Tracking: Built-in tools for time tracking and project management.


  • Large client base
  • Diverse project opportunities
  • Secure payment system


  • High competition
  • Service fees can be substantial

2. Freelancer


Freelancer is another leading platform that connects freelancers with clients across the globe. It’s known for its extensive range of project categories and its competitive bidding system.

Key Features:

  • Contests: Allows coders to showcase their skills and win projects through competitions.
  • Skill Certification: Freelancers can take exams to validate their skills.
  • Milestone Payments: Protects both freelancers and clients by ensuring payments are made after specific project milestones.


  • Large number of projects
  • Flexibility in project selection
  • Contest feature to win projects


  • High fees
  • Intense competition

3. Toptal


Toptal is a premium freelance marketplace that connects clients with top 3% freelancers globally. It’s highly selective, ensuring that only the best coders and developers make it through their rigorous screening process.

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Key Features:

  • High-Quality Clients: Attracts major companies looking for top-tier talent.
  • Rigorous Screening: Ensures only the best coders are accepted.
  • Personalized Matching: Matches freelancers with projects that fit their skills and experience.


  • High-paying projects
  • Quality client base
  • Less competition due to selective acceptance


  • Tough screening process
  • Limited to top-tier freelancers

4. Fiverr


Fiverr is known for its gig-based system, where freelancers offer services starting at $5. It’s a great platform for coders to showcase specific skills and attract clients looking for quick and affordable solutions.

Key Features:

  • Gig System: Allows freelancers to create and sell predefined services.
  • Custom Offers: Freelancers can send custom offers to clients.
  • Packages: Ability to offer different service levels at different price points.


  • Easy to get started
  • Flexibility in service offerings
  • Wide range of clients


  • Lower project rates
  • Service fees can be high

5. Guru


Guru offers a robust platform for freelancers to connect with clients. It supports various payment methods and provides an efficient workroom for managing projects and communications.


Key Features:

  • Workroom: Dedicated space for managing project communications and documents.
  • Flexible Payment Options: Multiple payment methods, including hourly, fixed-price, and recurring payments.
  • SafePay: Ensures secure transactions.


  • Secure payment system
  • User-friendly interface
  • Diverse project types


  • High competition
  • Fees can add up

6. PeoplePerHour


PeoplePerHour connects clients with freelancers specializing in hourly or project-based work. It’s particularly popular in Europe but serves clients worldwide.

Key Features:

  • Hourlies: Pre-packaged services that freelancers can offer at a set price.
  • Project Streams: Allows for efficient communication and project management.
  • Escrow Payments: Ensures that freelancers are paid upon project completion.


  • Flexible working arrangements
  • Efficient project management tools
  • Secure payment system


  • High service fees
  • Limited visibility for new freelancers

7. Hired


Hired is a unique platform that connects tech talent with leading companies through a reverse job board approach. Companies apply to freelancers, making it easier for coders to find quality projects and positions.

Key Features:

  • Reverse Job Board: Companies apply to freelancers, reducing the time spent searching for projects.
  • Salary Transparency: Clear information about project rates and salaries.
  • Dedicated Talent Advocates: Support for freelancers in finding the right projects.
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  • High-quality projects
  • Transparent payment information
  • Support from talent advocates


  • Selective acceptance
  • Focused on long-term positions

8. SimplyHired


SimplyHired is a job search engine that aggregates freelance opportunities from various sources. It’s a useful tool for coders looking to explore a wide range of projects without signing up for multiple platforms.

Key Features:

  • Job Aggregation: Compiles freelance opportunities from multiple job boards.
  • Easy Search Filters: Allows freelancers to filter projects based on skills, pay, and location.
  • Free to Use: No fees for job seekers.


  • Wide range of opportunities
  • Easy to use
  • No service fees for freelancers


  • Limited direct application
  • Less personalized experience

9. Codeable


Codeable is a specialized marketplace focusing on WordPress development. It connects expert WordPress developers with clients needing customized solutions, making it a niche but highly valuable platform for coders in this domain.

Key Features:

  • Specialization: Focus on WordPress development.
  • Expert Vetting: Rigorous screening process to ensure quality.
  • Project Matching: Efficient matching of freelancers with relevant projects.


  • High-quality projects
  • Specialized niche
  • Good client-freelancer matching


  • Limited to WordPress projects
  • Rigorous vetting process

10. LinkedIn ProFinder


LinkedIn ProFinder is LinkedIn’s freelance marketplace that connects professionals with clients. It leverages LinkedIn’s extensive network to help freelancers find quality projects and build their personal brand.


Key Features:

  • Leverage LinkedIn Network: Uses LinkedIn profiles to connect freelancers with clients.
  • Proposal System: Freelancers submit proposals to clients based on project postings.
  • Professional Branding: Enhances visibility and credibility through LinkedIn profiles.


  • Leverages a professional network
  • Builds personal brand
  • Access to high-quality clients


  • Limited to LinkedIn users
  • May require a strong LinkedIn presence


Finding the right freelance marketplace can significantly impact your success as a coder. Each platform offers unique benefits, whether it’s Upwork’s diverse project range, Toptal’s high-quality clients, or Codeable’s specialized focus on WordPress. By understanding the strengths and limitations of these platforms, you can choose the best one to match your skills and career goals. Whether you are a seasoned developer or just starting your freelance journey, these ten platforms provide excellent opportunities to grow your portfolio, enhance your skills, and achieve financial independence.

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Unlock the Secret to Earning Big: 10 Must-Know Tips to Become a Freelance SEO Expert!



The world of freelancing has become increasingly appealing, offering a flexible work environment and the opportunity to be your own boss. Among the many freelance opportunities, Search Engine Optimization (SEO) is one of the most sought-after skills. With businesses of all sizes striving to improve their online presence, the demand for proficient SEO experts is on the rise. If you are looking to embark on a lucrative career as a freelance SEO expert, here are 10 tips to help you succeed and make money.

1. Master the Basics of SEO

Understanding SEO Fundamentals

Before diving into the freelance world, it’s crucial to have a strong grasp of SEO fundamentals. SEO involves optimizing websites to rank higher on search engine results pages (SERPs), thus driving more organic traffic. Key components include keyword research, on-page and off-page optimization, technical SEO, and link building. Familiarize yourself with how search engines work, the importance of user experience, and the latest SEO trends.

Continuous Learning

SEO is an ever-evolving field. Stay updated with the latest algorithm changes and best practices by following reputable SEO blogs, and forums, and attending webinars. Resources like Moz, Search Engine Journal, and Google’s Webmaster Central Blog are excellent places to start.

2. Gain Practical Experience

Start with Personal Projects

One of the best ways to learn SEO is through hands-on experience. Create your website or blog and apply various SEO techniques to see what works and what doesn’t. This will give you practical insights and help you build a portfolio.

Volunteer or Intern

Consider volunteering your SEO services to non-profits or small businesses that might not afford professional SEO services. Alternatively, internships can provide valuable experience and industry connections.


3. Build a Strong Portfolio

Showcasing Your Skills

Your portfolio is your digital resume. Showcase your previous work, including case studies that highlight your successes. Provide concrete data, such as improvements in search rankings, increased traffic, or enhanced user engagement. Potential clients want to see proof of your capabilities.

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Highlight a Variety of Projects

Include a diverse range of projects in your portfolio. This could be different industries, types of websites (e-commerce, blogs, corporate sites), and various aspects of SEO (content optimization, technical SEO, etc.). A versatile portfolio demonstrates your ability to handle different challenges.

4. Create a Professional Online Presence

Develop a Personal Website

Your personal website is an excellent platform to showcase your portfolio, list your services, and provide contact information. Optimize it for search engines to demonstrate your SEO skills. Ensure it is user-friendly, mobile-responsive, and fast-loading.

Utilize Social Media

Leverage social media platforms like LinkedIn, Twitter, and Facebook to connect with potential clients and industry peers. Share valuable content, engage in discussions, and join SEO-related groups to increase your visibility and credibility.

5. Network with Industry Professionals

Attend Industry Events

Networking is essential for freelance success. Attend SEO conferences, webinars, and local meetups to connect with other professionals. These events provide opportunities to learn from experts, stay updated on industry trends, and make valuable connections.


Join Online Communities

Participate in online forums and communities such as Reddit’s SEO subreddit, Moz Q&A, and specialized SEO groups on LinkedIn and Facebook. These platforms allow you to share knowledge, ask questions, and establish yourself as an expert.

6. Offer Comprehensive SEO Services

Diversify Your Offerings

As a freelance SEO expert, offering a range of services can attract more clients. Common services include:

  • Keyword Research: Identifying the best keywords to target for SEO campaigns.
  • On-Page SEO: Optimizing individual pages for specific keywords.
  • Off-Page SEO: Building backlinks and improving domain authority.
  • Technical SEO: Ensuring websites meet technical requirements for search engines.
  • Content Marketing: Creating and promoting high-quality content to drive traffic.

Stay Adaptable

Each client will have unique needs. Being adaptable and offering customized solutions will set you apart from competitors who provide one-size-fits-all services.

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7. Set Competitive Rates

Research Market Rates

Determining your rates can be challenging. Research what other freelance SEO experts with similar experience and skills are charging. Websites like Glassdoor, Payscale, and freelance platforms can provide insights into industry standards.

Value-Based Pricing

Consider value-based pricing, where you charge based on the value you provide rather than just the time spent. For example, if your SEO efforts significantly boost a client’s revenue, your services are worth more.

8. Develop a Client Acquisition Strategy

Utilize Freelance Platforms

Freelance websites like Upwork, Fiverr, and Freelancer can be great starting points to find clients. Create a compelling profile, highlight your skills, and apply to relevant job postings regularly.


Content Marketing

Demonstrate your expertise by publishing blog posts, whitepapers, and case studies on your website and other platforms. This not only drives traffic to your site but also establishes you as an authority in the field.

Cold Outreach

Don’t be afraid to reach out to potential clients directly. Personalize your emails, explain how you can add value to their business, and provide examples of your work. Persistence and a well-crafted pitch can yield positive results.

9. Deliver Outstanding Results

Set Clear Goals

Work with your clients to set clear, measurable SEO goals. Whether it’s improving search rankings, increasing organic traffic, or boosting conversions, having defined objectives helps track progress and demonstrates your value.

Regular Reporting

Keep your clients informed with regular reports. Highlight key metrics, explain what you’ve done, and outline future strategies. Transparency builds trust and shows that you are actively working towards their goals.

Continuous Improvement

SEO is not a one-time effort. Continuously analyze data, adapt your strategies based on performance, and stay proactive in finding new opportunities for improvement. Satisfied clients are more likely to retain your services and refer you to others.


10. Build Long-Term Relationships

Communicate Effectively

Effective communication is vital in maintaining client relationships. Be responsive, listen to their needs, and provide regular updates. Clear communication helps prevent misunderstandings and fosters a positive working relationship.

Offer Additional Services

Once you’ve established a good rapport with a client, consider offering additional services like PPC management, social media marketing, or website design. Diversifying your offerings can increase your value and secure long-term contracts.

Ask for Referrals and Testimonials

Happy clients are your best advocates. Don’t hesitate to ask for referrals and testimonials. Positive reviews can significantly enhance your credibility and attract new clients.


Becoming a successful freelance SEO expert requires a combination of technical skills, continuous learning, effective communication, and strategic marketing. By mastering SEO fundamentals, gaining practical experience, building a strong portfolio, and offering comprehensive services, you can carve out a lucrative career in this dynamic field. Remember, success doesn’t happen overnight. Stay committed, adapt to industry changes, and consistently deliver outstanding results to thrive as a freelance SEO expert.

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10 Points to Make the Most of AI as a Freelance Graphic Designer in 2024



Artificial Intelligence (AI) has been revolutionizing various industries, and graphic design is no exception. As a freelance graphic designer, harnessing the power of AI can significantly enhance your productivity, creativity, and competitiveness in the market. This comprehensive guide explores ten key strategies for making the most of AI in your freelance graphic design career in 2024.

1. Leverage AI-Powered Design Tools

AI-powered design tools have become indispensable for graphic designers. These tools can automate repetitive tasks, suggest design improvements, and even create entire layouts. Platforms like Adobe Sensei, Canva’s Magic Resize, and Figma’s AI features offer intuitive interfaces and powerful capabilities that can save you time and effort.

Adobe Sensei: Integrates AI across Adobe’s Creative Cloud, offering features like auto-tagging in Lightroom, content-aware fill in Photoshop, and personalized design recommendations in Adobe Spark.

Canva Magic Resize: Uses AI to automatically resize designs for different platforms, maintaining design integrity and saving time on manual adjustments.

Figma AI Features: Includes auto-layout and design suggestions that streamline the design process, enabling faster iteration and refinement.

2. Enhance Creativity with Generative Design

Generative design uses algorithms to generate a wide range of design options based on your input constraints. This technique, which has seen growing use in fields like architecture and industrial design, is now making its way into graphic design. Tools like Autodesk’s Dreamcatcher and RunwayML offer platforms where you can explore countless design variations quickly.


RunwayML: A versatile tool for creative projects, RunwayML leverages machine learning models to generate unique design elements, making it easier to experiment with new ideas and find creative solutions.

Autodesk’s Dreamcatcher: Originally for 3D design, this tool can be adapted for 2D graphic design, offering a plethora of design permutations based on defined parameters, ensuring you never run out of creative options.

3. Automate Repetitive Tasks

Repetitive tasks like resizing images, color correction, and format conversion can be time-consuming. AI can automate these tasks, freeing up your time for more creative work. Tools like Photoshop’s batch processing and automated actions, or online platforms like Pixlr and Crello, can handle these chores efficiently.

Photoshop’s Batch Processing: Allows you to apply the same action to multiple files, saving hours of manual work. This is especially useful for freelance designers who handle large volumes of images.

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Pixlr and Crello: Both offer AI-powered tools for quick edits and enhancements, making it easy to maintain high-quality work without investing too much time.


4. Improve Client Communication and Collaboration

AI can also facilitate better communication and collaboration with clients. Tools like Grammarly, which uses AI to enhance writing clarity and tone, can help you draft professional emails and proposals. Meanwhile, platforms like Slack and Microsoft Teams now integrate AI to summarize meetings and manage project workflows.

Grammarly: Beyond grammar checking, Grammarly’s tone detection and clarity suggestions ensure your communications are professional and effective, crucial for maintaining client relationships.

Slack and Microsoft Teams AI Integrations: These tools can now provide automated meeting summaries and project updates, keeping you and your clients on the same page without the hassle of manual note-taking.

5. Stay Ahead with AI Trend Analysis

Understanding design trends is crucial for staying relevant. AI can analyze vast amounts of data to predict future trends in graphic design. Tools like Designhill’s AI-powered logo maker and Looka’s branding suite can help you stay ahead of the curve by offering insights into popular design elements and styles.

Designhill’s AI-Powered Logo Maker: Analyzes current logo design trends and incorporates them into its suggestions, ensuring your designs are contemporary and appealing.


Looka’s Branding Suite: Uses AI to recommend branding elements based on current market trends, helping you create cohesive and modern brand identities for your clients.

6. Personalize User Experience with AI

Creating personalized experiences is becoming increasingly important in design. AI can analyze user data to create highly tailored designs. Adobe XD’s integration with AI allows for the creation of dynamic user interfaces that adapt to user behavior, providing a more personalized and engaging experience.

Adobe XD with AI Integration: Offers tools to create responsive and adaptive designs based on user interactions, ensuring a seamless and personalized user experience.

Tailwind UI: Combines AI insights with design components to help you build user interfaces that are both beautiful and functional, tailored to specific user needs and behaviors.

7. Utilize AI for Enhanced Image Editing

AI has dramatically improved image editing capabilities. Tools like Luminar AI and Skylum’s AI image enhancers can automatically adjust lighting, color balance, and other aspects of an image, producing professional-grade results with minimal effort.


Luminar AI: Uses AI to perform complex edits such as sky replacement and portrait enhancement, making it easier to achieve stunning results without deep technical knowledge.

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Skylum’s AI Image Enhancers: Offer features like AI Skin Enhancer and AI Structure, which automatically detect and enhance specific parts of an image, improving overall quality and appeal.

8. Expand Your Skillset with AI Learning Platforms

Continuous learning is vital in the ever-evolving field of graphic design. AI-powered learning platforms like Coursera and Udacity offer courses tailored to your learning pace and style. These platforms use AI to recommend courses, track your progress, and provide personalized feedback.

Coursera and Udacity: Both platforms offer extensive courses in graphic design and AI, allowing you to expand your skillset and stay up-to-date with the latest industry developments.

LinkedIn Learning: Uses AI to recommend courses based on your interests and career goals, ensuring you are always learning relevant and impactful skills.


9. Optimize Workflow with AI Project Management Tools

Managing multiple projects can be challenging. AI project management tools like Asana and Trello have integrated AI features to help you optimize your workflow. These tools can predict project timelines, allocate resources efficiently, and automate routine tasks.

Asana and Trello: Both platforms use AI to offer smart project tracking, task automation, and resource management, ensuring you stay organized and productive. Integrates AI to provide insights into project progress and potential bottlenecks, helping you manage your projects more effectively and meet deadlines consistently.

10. Ensure Ethical Use of AI in Design

As you integrate AI into your workflow, it’s essential to consider the ethical implications. Ensure that your use of AI respects client confidentiality and data privacy. Familiarize yourself with AI ethics guidelines and best practices to ensure your designs are fair, inclusive, and free from bias.

AI Ethics Guidelines: Organizations like the AI Now Institute and OpenAI provide resources and guidelines to help you navigate the ethical use of AI in your work.


Client Confidentiality and Data Privacy: Always prioritize the security of your client’s data, using AI tools that comply with data protection regulations like GDPR and CCPA.


AI is transforming the landscape of graphic design, offering tools and techniques that can elevate your freelance business to new heights. By leveraging AI-powered design tools, automating repetitive tasks, enhancing client communication, and staying ahead of design trends, you can significantly boost your productivity and creativity. Furthermore, embracing AI for personalized user experiences, advanced image editing, continuous learning, and optimized workflow management will keep you competitive in the fast-evolving market. Lastly, ensuring the ethical use of AI will build trust and credibility with your clients, securing your place as a forward-thinking, responsible freelance graphic designer in 2024.

Incorporate these strategies into your workflow, and you’ll not only enhance your design capabilities but also position yourself at the forefront of the industry, ready to tackle the challenges and opportunities that AI brings to the world of graphic design.

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