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Content Marketing Showdown: Google vs. Facebook

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Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products. Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet.

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message. But it has rarely taken a moonshot and missed (“moonshot” is a term adopted by Google for its most ambitious projects, duh).

Facebook may be the relative baby here, having been founded in 2004. Few would argue it has shaped society any less than its neighbor, however. The platform, whose parent firm was last year renamed Meta, now has almost three billion users in every country on Earth. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Facebook has come under heavy fire for political manipulation, hate speech, and other antitrust issues. Yet its founder Mark Zuckerberg has recently set his eyes on an altogether different goal: Web3. Facebook’s pursuit of wearables and the “metaverse” has confounded as much as excited. Let’s take a look at how both companies communicate their latest utopian vision.

Innovation

Google is a company pinned on innovation, whether that involves AR glasses, self-driving cars, or spaceships. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its Year in Search—an emotion-laden roundup of the year’s news—is an Internet fixture.

Projects like Maps, Books, and Earth feel like digital updates to the Library of Alexandria and the cartography of Marco Polo. However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. They offer tutorials, stats, and features to digital marketers for free. Thus Google can act as a paternal online figure and direct users to pay-to-play products.

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Since its 2004 foundation, Facebook has sought less to innovate outright than tweak and bolt things onto its basic social media offering. As a result, even its branding has changed very little. Acquisitions of platforms like WhatsApp and Instagram are less innovative than they are attempts to monopolize the social media industry by gobbling up competitors. Its marketing reflects this. Last September’s YouTube campaign Not Wasting My Twenties, created by Portland agency Wieden+Kennedy, bagged just 42,000 views. A similarly-timed Google Maps collaboration with the Navajo Nation has almost 900,000.

WINNER: Google

Entertainment

Google’s YouTube content is an endless barrage of entertaining content. Its evocative 2019 campaign 100 Billion Words, which aired at The Big Game, managed to imbue a translation program with genuine emotion. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine.

Mark Zuckerberg usually places himself, Steve Jobs-style, in the center of Facebook’s campaigns, which can often feel a little stilted. Yet October’s ambitious pivot to the metaverse has prompted the company to get more creative. Meta aired a bizarre ad at this year’s Super Bowl: an animatronic dog was thrown in a trash compactor before being saved by a Quest 2 user. Too little for this contest, but a step in a more innovative—if weird—direction.

WINNER: Google

Social Savvy

As the planet’s leading social media brand, it would be mad for Facebook not to be socially savvy. Looking at the posts on its official Instagram and WhatsApp channels, it’s clear the company knows exactly who its users are.

In 2016, Facebook Live courted celebrity hook-ups with over 100 deals. Since then, it has focused on user-led campaigns, plucking influencers and others from relative obscurity.

WhatsApp’s recent hook-up with Nigerian-Greek NBA star Giannis Antetokounmpo, and Lagosian fashion house Post Imperial, exemplifies its targeting of users in Africa and other high-population, low-income markets. Likewise, Instagram’s IG account is a whistlestop world tour of influencers, from Korea to Kuwait.

Google’s own Google+ platform may have shuttered in 2019, but its social media presence elsewhere hasn’t slowed. Google Arts and Culture features a raft of games, quizzes, articles, and celebrity campaigns, including one with actors Gal Gadot, Dwayne Johnson, and Ryan Reynolds, aired on Instagram and other platforms.

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WINNER: Facebook

Consistency

Despite its recent Web3 plans, Facebook might be the king of consistency in Silicon Valley. Even its iconic cobalt-and-white logo has barely changed since the platform was a hastily-hashed university spin-off. There is scarcely a human being on Earth who doesn’t recognize Facebook’s brand. Given the fact that its user base dipped last year for the first time ever, that may not be all good.

Google’s red, yellow, green, and blue logo has remained iconic despite countless tweaks, innovations, spin-offs, and widgets. Its motto “don’t be evil” might seem a pretty low moral bar, and the firm demoted it to the back of its code of conduct. But it belies a profound message about the company’s marketing as a benign force, operating in the background with a mild marketing voice. Think about the Google Doodle or the gentle editorial of Think with Google and other open-source portals aimed at professionals.

All of which is great. But for consistency that hasn’t sacrificed a shred of brand awareness, Facebook just about shades this round.

WINNER: Facebook

Impact

Facebook’s impact as a company is undeniable (and not always positive: some say that coups, corruption, and violence from Myanmar to Mexico have been steered or enhanced by the platform’s use). But as a marketing machine, the company leans too hard on the omniscient image of its founder, and its video and celebrity campaigns can feel a little underwhelming. Gambling on the metaverse should see the firm adopt a more commensurately daring marketing attitude. And as platforms like TikTok threaten its core business, expect more off-piste use of influencers and brand ambassadors from developing nations.

Google has proven that it is the more innovative and consummate marketing performer. From Google Doodles to moonshots and the sponsorship of science competitions, the company is always looking ahead and building a futurist brand image. Add to that its hundreds of successful and creative video campaigns, and there can only be one winner of this contest.

WINNER: Google

Winner: Google, 3-2

Google and Facebook have changed our world forever, but in wildly contrasting ways. However, when it comes to marketing, we prefer Google’s cool confidence underpinned by genuine communication innovation over Facebook’s shouty-but-oftentimes-confused messaging. It can often seem like Facebook is marketing to social media metrics, whereas Google is speaking to a wider sense of wonderment with its leading-edge tech.

Via Contently

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How to Make Money Through Affiliate Links on Your Blog: A 100% Working Blueprint

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Looking for a way to turn your blog into a lucrative source of income? Look no further than affiliate marketing! By partnering with companies that offer products or services your readers will love, you can earn a commission on every sale you generate. With the potential for passive income, affiliate marketing is a smart choice for bloggers looking to monetize their content. So why wait? Start exploring the world of affiliate marketing today and start earning the rewards you deserve!

What is affiliate marketing?

Affiliate marketing is a popular and effective way to earn money online. It is a type of performance-based marketing where you promote another company’s products or services and earn a commission for each sale made through your unique affiliate link. As an affiliate marketer, you can promote products on your blog, social media, or other online platforms. When a reader clicks on your affiliate link and makes a purchase, you earn a percentage of the sale. This can be a great way to monetize your online presence and earn passive income.

Benefits of affiliate marketing

There are many benefits to affiliate marketing, including:

Passive income: Affiliate marketing is a great way to earn passive income. Once you have set up your affiliate links, you can continue to earn money even when you are not actively working on your blog.

Low overhead: Affiliate marketing is a very low-overhead business. You don’t need to invest in any inventory or products, and you don’t need to worry about shipping or customer service.

Flexible: Affiliate marketing is a very flexible business. You can promote any products or services that you are interested in, and you can work from anywhere in the world.

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How to get started with affiliate marketing

To get started with affiliate marketing, you will need to:

Choose a niche: Your niche is the topic of your blog. Choose a niche that you are passionate about and that you have some knowledge of.

Find affiliate programs: There are many affiliate programs available online. Choose affiliate programs that are relevant to your niche and offer a good commission rate.

Create high-quality content: Create high-quality content that your readers will find valuable. Use affiliate links in your content to promote products or services that are relevant to your topic.

Disclose your affiliate relationships: You must disclose your affiliate relationships with your readers. This can be done by adding a disclaimer to your blog or by including a disclosure statement at the end of each blog post that contains affiliate links.

Tips for success with affiliate marketing

Here are some tips for success with affiliate marketing:

Choose relevant affiliate programs: Only promote products or services that are relevant to your niche and that your readers are interested in.

Use affiliate links strategically: Use affiliate links naturally in your content. Avoid using too many affiliate links, or your readers may become suspicious.

Promote your affiliate links: Promote your affiliate links on social media, in your email newsletter, and in other online channels.

Track your results: Track your affiliate marketing results to see which affiliate programs are performing well and which are not.

Conclusion

Affiliate marketing is a popular way to earn money online by promoting other people’s products. If you have a blog, you can use affiliate marketing to monetize your content and earn a passive income. To succeed in affiliate marketing, it’s important to choose the right products to promote, create high-quality content that resonates with your audience, and build trust with your readers. By following these tips, you can increase your chances of success with affiliate marketing and turn your blog into a profitable business.

ALSO READ:  7 Tips to Maximize Your Blog Traffic through SEO


Additionally, you can implement the following strategy in your blog post :

Use relevant keywords: Use relevant keywords throughout your blog post, including in the title, headings, and body of the post.

Optimize your images: Optimize your images with alt tags and descriptive filenames.

Promote your blog post: Promote your blog post on social media, in your email newsletter, and in other online channels.

Build backlinks: Build backlinks to your blog post from high-quality websites.

If you want to increase the visibility of your blog post and attract more readers, optimizing it for search engines is crucial. By following some simple tips, you can improve the SEO of your blog post and make it more discoverable. This includes using relevant keywords, creating high-quality content, optimizing your images, and building backlinks. By implementing these strategies, you can improve your blog’s search engine rankings and drive more traffic to your website. So, start optimizing your blog posts today and see the difference it can make!

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The Future of Web Design is AI: Here are the 10 Best Tools to Get Started

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Introduction

Artificial intelligence (AI) is rapidly transforming the world of web design. AI-powered tools can help web designers automate tasks, improve their efficiency, and create more innovative and engaging websites. Freelance web designers can benefit greatly from using AI tools. AI can help them save time, improve their quality of work, and attract more clients.

In this article, we will explore the 10 best AI tools for freelance web designers online. We will discuss the features and benefits of each tool, and provide examples of how it can be used to improve the web design process.

1. Wix ADI

Wix ADI is a popular AI website builder that can help freelance web designers create websites quickly and easily. ADI uses AI to analyze the user’s needs and preferences, and then automatically generates a custom website.

ADI is a great tool for freelance web designers who want to create websites for small businesses, online stores, and portfolios. It is also a good tool for beginners who are new to web design.

Features and Benefits:

  • Easy to use, no coding required
  • AI-powered website generation
  • Wide range of templates and customization options
  • Mobile-friendly websites
  • SEO optimization tools
  • eCommerce features

Examples of Use:

  • Create a website for a small business
  • Design an online store
  • Build a portfolio website
  • Create a landing page for a new product or service
  • Design a website for a new client

2. Hostinger AI Website Builder

Hostinger AI Website Builder is another popular AI website builder that is well-suited for freelance web designers. It offers a similar range of features to Wix ADI, but it also has some unique features, such as a built-in AI writer and logo maker.

Hostinger AI Website Builder is a good choice for freelance web designers who want to create websites for a variety of clients, including small businesses, online stores, and individuals.

Features and Benefits:

  • Easy to use, no coding required
  • AI-powered website generation
  • Wide range of templates and customization options
  • Mobile-friendly websites
  • SEO optimization tools
  • eCommerce features
  • Built-in AI writer
  • Built-in AI logo maker

Examples of Use:

  • Create a website for a small business
  • Design an online store
  • Build a portfolio website
  • Create a landing page for a new product or service
  • Design a website for a new client

3. Divi AI

Divi AI is a WordPress plugin that uses AI to help web designers create and customize websites. Divi AI offers a variety of features, including AI-powered content generation, AI-powered image editing, and AI-powered layout design.

Divi AI is a good choice for freelance web designers who want to use AI to improve their workflow and create more innovative and engaging websites.

Features and Benefits:

  • AI-powered content generation
  • AI-powered image editing
  • AI-powered layout design
  • Drag-and-drop interface
  • Wide range of modules and templates
  • Mobile-friendly websites
  • SEO optimization tools

Examples of Use:

  • Generate content for website pages, blog posts, and product descriptions
  • Edit and enhance images for your website
  • Create custom layouts for your website pages
  • Design mobile-friendly websites
  • Optimize your website for SEO
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4. Framer

Framer is a powerful UI/UX design tool that uses AI to help designers create prototypes and wireframes. Framer offers a variety of features, including AI-powered code generation, AI-powered asset management, and AI-powered collaboration tools.

Framer is a good choice for freelance web designers who want to use AI to create more efficient and effective workflows.

Features and Benefits:

  • AI-powered code generation
  • AI-powered asset management
  • AI-powered collaboration tools
  • Interactive prototyping
  • Wireframing tools
  • Design system creation
  • Team collaboration tools

Examples of Use:

  • Create interactive prototypes for your website
  • Design wireframes for your website pages
  • Create a design system for your website
  • Collaborate on designs with team members

5. AutoDraw

AutoDraw is a free online tool that uses AI to convert simple sketches into more complex and polished drawings. AutoDraw is a great tool for freelance web designers who want to create custom graphics for their websites.

Features and Benefits:

  • Free to use
  • Easy to use
  • Converts simple sketches into complex drawings
  • Wide range of drawing styles to choose from
  • Can be used to create icons, illustrations, and other graphics

Examples of Use:

  • Create custom icons for your website
  • Create illustrations for your website pages
  • Create graphics for your website’s social media pages

6. Midjourney

Midjourney is a powerful AI image-generation tool that can be used to create realistic images from text descriptions. Midjourney is a great tool for freelance web designers who want to create unique and visually appealing designs for their websites.

Features and Benefits:

  • Can generate realistic images from text descriptions
  • Wide range of image styles to choose from
  • Can be used to create backgrounds, textures, and other design elements

Examples of Use:

  • Create custom backgrounds for your website pages
  • Generate textures for your website’s design elements
  • Create unique illustrations for your website

7. Descript

Descript is a video editing tool that uses AI to make video editing easier and faster. Descript offers a variety of features, including AI-powered transcription, AI-powered auto-subtitles, and AI-powered video editing tools.

Descript is a great tool for freelance web designers who want to create video content for their websites. It can be used to create explainer videos, product demos, and other types of video content.

Features and Benefits:

  • AI-powered transcription
  • AI-powered auto-subtitles
  • AI-powered video editing tools
  • Simple and intuitive interface
  • Wide range of video editing features

Examples of Use:

  • Create explainer videos for your website pages
  • Create product demos for your website’s eCommerce store
  • Create video content for your website’s social media pages

8. Lobe

Lobe is an AI platform that can be used to train AI models to perform a variety of tasks, including image classification, object detection, and natural language processing. Lobe is a great tool for freelance web designers who want to create custom AI models for their websites.

Features and Benefits:

  • Easy to use
  • Can be used to train AI models for a variety of tasks
  • Open source platform
  • Large community of users

Examples of Use:

  • Create an AI model to classify images of products on your website
  • Create an AI model to detect objects in images on your website
  • Create an AI model to generate text content for your website
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9. Dream by WOMBO

Dream by WOMBO is an AI text-to-image generation tool that can be used to create stunning visuals from text descriptions. Dream by WOMBO is a great tool for freelance web designers who want to create unique and visually appealing designs for their websites.

Features and Benefits:

  • Can generate stunning visuals from text descriptions
  • Wide range of image styles to choose from
  • Easy to use
  • Free to use

Examples of Use:

  • Create custom backgrounds for your website pages
  • Generate textures for your website’s design elements
  • Create unique illustrations for your website

10. Diffbot

Diffbot is a web scraping and data extraction tool that can be used to collect data from websites. Diffbot is a great tool for freelance web designers who want to create data-driven websites.

Features and Benefits:

  • Can collect data from websites
  • Extract data from HTML, JSON, and other formats
  • Easy to use
  • Powerful API

Examples of Use:

  • Collect data about products on your website’s eCommerce store
  • Extract data from customer reviews on your website
  • Create data-driven dashboards and reports for your website

Benefits of Using AI Tools for Freelance Web Designers

There are many benefits to using AI tools for freelance web designers. AI tools can help freelance web designers save time, improve their efficiency, and create more innovative and engaging websites.

Here are some of the specific benefits of using AI tools for freelance web designers:

  • Save time: AI tools can automate many tasks that would typically be done manually, such as image editing, layout design, and code generation. This can free up freelance web designers to focus on more creative and strategic tasks.
  • Improve efficiency: AI tools can help freelance web designers streamline their workflow and work more efficiently. For example, AI tools can be used to create custom templates and components

Conclusion

AI tools are rapidly transforming the world of web design. Freelance web designers who embrace AI will be well-positioned to succeed in the future tools can help freelance web designers save time, improve their efficiency, and create more innovative and engaging websites. AI tools can also help freelance web designers automate tasks, streamline their workflow, and work more efficiently.

If you are a freelance web designer, I encourage you to explore the AI tools that are available. There are many different AI tools available, so you can find the ones that are right for your needs and budget.

Here are some tips for freelance web designers who are using AI tools:

  • Start small. Don’t try to use too many AI tools at once. Start with one or two tools and learn how to use them effectively.
  • Experiment. Try different AI tools and see which ones work best for you. There is no one-size-fits-all solution.
  • Be creative. Use AI tools to create new and innovative designs. Don’t be afraid to experiment.
  • Get feedback. Ask your clients and colleagues for feedback on your work. This will help you to improve your use of AI tools.

AI tools are a powerful new tool for freelance web designers. By using AI tools, freelance web designers can save time, improve their efficiency, and create more innovative and engaging websites.

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How to Increase RPM: Strategies, Tricks, and Expert Tips

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Are you looking to boost your website’s Revenue Per Mille (RPM)? In today’s digital landscape, optimizing your RPM is crucial for maximizing your earnings from online content. Whether you’re a blogger, content creator, or website owner, this article will guide you through effective strategies, tricks, and expert tips to increase your RPM and, in turn, your revenue. So, let’s dive in and explore the world of RPM optimization in a human-friendly and SEO-conscious manner.

Understanding RPM

Before we delve into strategies and tricks, let’s clarify what RPM is. RPM, short for Revenue Per Mille, is a metric used to measure how much revenue you earn for every 1,000 page views on your website. It’s a vital indicator of your website’s monetization efficiency and can significantly impact your earnings.

Quality Content is King

The foundation of increasing RPM starts with high-quality content. Your content should be engaging, informative, and valuable to your audience. When you provide content that people find useful and engaging, they are more likely to spend time on your site, which can increase your RPM indirectly. In addition to engaging content, consider the following strategies:

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1. Optimize Your Ad Placement

Strategically placing ads on your website is a powerful way to enhance your RPM. Ensure that ad placements are non-intrusive and blend seamlessly with your content. For example, consider placing ads between paragraphs or within the content.

2. Experiment with Ad Types

Diversify your ad types to find the best-performing formats for your audience. This might include display ads, video ads, or native ads. Testing different ad types can help you discover which ones resonate most with your visitors.

3. Improve Page Load Speed

A slow-loading website can negatively impact user experience and RPM. Optimize your website’s speed to keep visitors engaged and prevent them from leaving due to slow loading times. Google’s PageSpeed Insights can help identify areas for improvement.

4. Mobile Optimization

In today’s mobile-centric world, ensuring that your website is mobile-friendly is paramount. Google’s mobile-first indexing means that mobile optimization can directly affect your search engine rankings and, by extension, your RPM.

5. Keyword Research and SEO

To increase your organic traffic and RPM, perform thorough keyword research and incorporate these keywords naturally into your content. Use tools like Google Keyword Planner or SEMrush to discover relevant keywords for your niche.

6. A/B Testing

A/B testing is a data-driven approach to RPM optimization. Experiment with different strategies, ad placements, and content formats. Track the results and adjust your approach based on what yields the best RPM.

7. Audience Engagement

Encourage user engagement on your website through comments, social sharing, and newsletters. Engaged visitors are more likely to return, increasing the number of page views and, consequently, your RPM.

8. Monitor Analytics

Regularly check your website’s analytics to track the performance of your RPM. Tools like Google Analytics provide valuable insights into user behaviour, allowing you to make informed decisions for improvement.

9. Stay Updated with Industry Trends

The digital landscape is ever-evolving. Keep yourself updated with the latest trends, algorithm changes, and best practices in the industry to stay ahead of the competition.

ALSO READ:  Entrepreneurs and mental health

10. Conclusion

Increasing your RPM is a multifaceted endeavour that involves creating high-quality content, optimizing ad placements, enhancing user experience, and staying up to date with SEO trends. By following these strategies, tricks, and expert tips, you can significantly boost your website’s RPM and, ultimately, your revenue.

In conclusion, remember that increasing RPM takes time and ongoing effort. It’s not a one-time fix, but a continuous process of improvement. By focusing on user experience, content quality, and SEO best practices, you’ll be well on your way to maximizing your website’s earning potential. So, start implementing these strategies today and watch your RPM soar.

FAQ

1. What is RPM in online content monetization?

RPM stands for Revenue Per Mille, which is a metric used to measure how much revenue you earn for every 1,000 pageviews on your website. It’s essential for assessing your website’s monetization efficiency.

2. How does high-quality content affect RPM?

High-quality content engages your audience, keeps them on your website longer, and indirectly increases RPM by improving user experience.

3. Where should I place ads on my website to optimize RPM?

Strategically placing ads within your content, between paragraphs, and in non-intrusive locations can help enhance your RPM.

4. What are the different types of ads I can experiment with to boost RPM?

You can experiment with various ad types such as display ads, video ads, and native ads to find the formats that work best for your audience.

5. How does page load speed impact RPM?

A slow-loading website can lead to poor user experience and negatively affect RPM. Optimizing your website’s speed is crucial to keep visitors engaged.

6. Why is mobile optimization important for increasing RPM?

Mobile optimization is essential because Google’s mobile-first indexing can directly influence search engine rankings and, in turn, RPM.

7. How can I conduct keyword research and SEO to increase organic traffic and RPM?

You can use tools like Google Keyword Planner or SEMrush to perform keyword research and incorporate relevant keywords naturally into your content to boost organic traffic and RPM.

8. What is A/B testing, and how can it help increase RPM?

A/B testing involves experimenting with different strategies, ad placements, and content formats, and then tracking the results to identify the most effective approaches for increasing RPM.

9. Why is audience engagement crucial for optimizing RPM?

Audience engagement through comments, social sharing, and newsletters encourages visitors to return, increasing page views and, subsequently, RPM.

10. How can I monitor website analytics to track RPM performance?

You can use tools like Google Analytics to monitor user behaviour, track RPM performance, and make informed decisions for improvement.

11. How can I stay updated with industry trends in the digital landscape?

Staying updated with industry trends, algorithm changes, and best practices can be achieved by following reputable online sources, attending webinars, and joining relevant forums or communities.

12. Is increasing RPM a one-time effort or an ongoing process?

Increasing RPM is an ongoing process that involves continuous improvement, monitoring, and adaptation to evolving trends and user behaviour.

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