Freelance Business
Email Marketing why’s and How’s
The Email marketing now a days has been very effective for keeping in touch with the customers or regular buyers of your services or products . The Email marketing gives you more chances for targeting the people or clients who have been frequent buyers or might be interested in your new or much improved services . If you ask the question why the email marketing is important ? Then , the most simple answer could be that the email marketing is much focused and more client oriented since your keep your clients updated round the clock and they get the updates from your company regarding new services you have offered or serving a new improved service or internal service notifications such as website Maintenance , Technical Problems or product or service oriented updates.
Now the question arises about the contacts that how much email contacts you have and among them who must be more interested in your offers such as Free offers , discount prices or other similar buyer promotions which rally attract more customers and resulting more perks in your account . The Email marketing builds the strong base for the Startups or small business owners and could play a pivotal role I getting more attention from the prospective buyers from the prospective buyers .
You can use your personal contacts , business contacts , search some online directories of business or such other resources in order to make a massive distribution of your business to the people in the email accounts . Your Email Newsletter could turn to be fully business newsletter within months if you issue it every weekend or Sundays since these are the days when people get free very early and you can draw their attention towards your business products or services of their interest .
For marketing purposes , you must engage a professional designer for designing an email marketing template similar to your website home page along with your company logo so that the readers must recognize your email marketing newsletter that they are the customers of their website and they had expressed their interest in the features or services . Good Email marketing Newsletters always bear the senders email address along with business address so that the users could recognize you as original email not a Spam mail . It also advisable to suggest readers to white list your email so that your email newsletter should be delivered in the inbox safely rather than going into Spam or junk mail folder which is like dustbin or recycle bin for useless and worthless items .
If you have under 100 contacts the you must go for free option until you reach 500 to 1000 then you must upgrade to paid email marketing which gives more option for email delivery and reading reports both in numbers as well as graphic presentation which gives the ideas about the effectiveness of the Email Marketing newsletter and its readership statistics .
For Creating Good and effective newsletter it must have good design along with compelling headlines along attractive subject line so that the opt-in subscribers or contacts may be compelled to read your newsletter after being attracted from its subject since compelling headlines may result more readership than static or simple headline compare the headlines simple : information for startups businesses to succeed and the compelling headline : “Top secrets to boost your Startup Success “ .
Since former is just an ordinary text where as the later has more compelling value with the high keywords such as “top” , “secrets” , “boost” and “success” .Therefore , keyword research is necessary . You can use google ad words tool for keyword traffic or google search engine for putting the headline keywords in search box . This will really help you to find out the most compelling and suitable keywords.
Finally , how to find the best free and paid email marketing service to initiate email marketing campaign for border audience and massive distribution . So far as the community has rated the best free email marketing software is Email Marketing Professional 2.0 which 100% Free to use . The best free email marketing service for basic services are Emailserving.com .
The mailchimp.com is yet another email marketing service which gives you chance to send email newsletters up to 1000 subscribers for Free . When you cross 1000 limit then they also offer some cheapest and lowest packages as per your budget. Many fellow bloggers prefer awebar.com for email marketing or newsletter distribution since aweber offers most cost-effective package for paid email marketing . Where as Icontact is also considered the best email marketing service by many marketers due to its award wining features and reliability for delivery of messages , followed by constant contact and benchmark email services .
All you have to do just to look into your pocket and choose the right option matching your budget and enjoy the smooth email marketing campaign and boost your sales and keep on sharing updates with the subscribers .
