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Freelancing 101: What Every Potential Freelancer Should Know

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The gig economy is booming. According to Forbes, between 2005 and 2015, 94 percent of 10 million jobs created were either freelance or temporary gigs. For freelancers, this shows a great demand across different niches and industries and a steady decline for traditional 9-to-5 day jobs.

However, being a self-employed freelancer means owning your own business. Whether you’re prepared for it or not, you have to be your own boss. To help you better understand the nature of freelance work, here are nine things all potential and current freelancers should consider about the current state of the market climate.

1. Freelance work isn’t just one-time projects.

Traditionally, startups and smaller businesses hire freelancers for short-term ad hoc projects that the owners and their staff don’t have time to do themselves. This trend has begun to change recently, as companies are integrating freelancers into their core business strategies.

“Modern businesses are choosing to run in a very lean fashion,” said Nikolas Badminton, an author, researcher and keynote speaker for Futurist. “Sometimes there are solopreneurs that build everything they need using freelancers and they run the business on their own. Even large businesses are using freelancers as part of their contingent workforce.”

Rich Pearson, senior vice president of marketing and categories at Upwork, has observed a similar pattern, noting that some freelance positions are for projects extending as long as six months. This is an important trend for freelancers to pay attention to if they are looking for steady work.

2. Think beyond local.

College graduates and laid-off employees who have difficulty securing full-time positions near their homes frequently turn to freelancing to support themselves. Because most freelance work can be done remotely, you don’t have to stick to jobs that are close by.

“From a business standpoint, companies hiring freelancers can get better talent by escaping the local economy,” Pearson said. “It helps freelancers too in areas where there’s not much local work.”

Though competing with a national pool of applicants might be intimidating, you may be more qualified for a job than someone who’s geographically closer to the company. Freelancing ensures that you won’t lose a job because of your location.

3. Rejection is a part of the job.

Since freelancers work with several clients at a time, balancing several projects at once, there is less sense of stability. Oftentimes, your clients will change, based on your working relationship, the company’s need to employ a freelancer or even their budgets. That’s why rejection comes more often, but it’s important to not take it personally.

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“Get cozy with rejection,” said freelance content writer Minda Honey. “Don’t get discouraged, just keep grinding. If you do good work, people will talk and more people will want to work with you.”

4. Find a community.

It’s important to have a community to fall back on for support, accountability and resources. There are local chapters of Freelancers Union in major cities, but if you can’t find the right one, don’t be afraid to start your own.

“Build a community of other freelancers to stay motivated and keep you going,” Honey advised. “I get so much energy and motivation through my friends’ successes, and we learn from each other’s missteps too.”

After transitioning to full-time freelance writing last summer, I founded a blog called The Millennial Freelancer to foster a community among millennial-aged freelance writers and editors I know online. Every other week, I publish an interview with a successful freelance writer. Additionally, my blog has partnered with a Philadelphia co-working space this summer to develop a more localized community in my city.

5. Always build your pipeline.

Honey stresses that the freelance industry is often “a numbers game” of sending out persistent letters of introductions, pitches and cold calls.

“You have to always be adding to your pipeline, even when times are good and your schedule is full,” she said.

As a freelance journalist, I’m constantly developing new ideas and honing pitches to send out to editors, even when I’m working on several pieces already. The key is to schedule and plan work for the future so you’re never left without any work to do and bill for.

This also means consistently marketing your services across social media and on your website, as well as networking with professionals offline, no matter how much work you already have piled up.

6. Highlight your skills.

Pearson told Business News Daily that 70 percent of companies that hire freelancers use them to fill specific skill gaps in their staff. If a job description lists a highly specialized combination of skills and you have them, make sure you focus on that when contacting the employer.

“Make sure you highlight your unique skill set, some success stories, and why you are the best freelancer for the employer’s job,” Badminton added.

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7. Document it all.

When you’re self-employed, you’re not only providing services to clients, but you’re completely responsible for bookkeeping. Staying organized will help you dodge any mistakes and mishaps along the way, especially when tax season comes around when you least expect it to. 

“I just use an Excel spreadsheet to keep track of pieces after they’ve been accepted, and color-code them to know where in the process I am with them – if they need to be written, if they’ve been published, if I’ve been paid for them,” said Sulagna Misra, freelance writer and the editor and founder of Pitching Shark. “I know some people keep track of their [assignments], but I figure the best way to keep track of those is waiting anxiously for emails or sending follow-ups.”

8. Build a portfolio.

Many freelancers create virtual portfolios of their work on websites like Tumblr, Contently or About.me for prospective employers to look at. If you don’t have a dedicated online freelancing profile, make sure you have a collection of clips, files and other past projects ready to go in case someone asks to see them.

“It’s essential for a freelancer to show a portfolio of their work,” Badminton said. “This is a huge opportunity to wow employers and seal the deal.”

A rich history of past work can put an employer at ease when considering you for a freelance job, but be careful when choosing which projects to share. The sample pieces you provide should be relevant to the freelance job you want.

9. Communication is key.

You may not be a full-time employee of the businesses that hire you as a freelancer, but while you’re working with them, your point person at each company is your boss. This person expects you to perform a specific task, and just like with a regular boss, you need to keep the lines of communication open to ensure that both parties are getting what they need.

“Use IM, video chat and email to talk with potential employers, ask questions and connect on a deeper level,” Badminton said.

Once you submit a project, be open to feedback and willing to revise and make changes to it if the employer wants something different.

“These are all things people in the gig economy have a rough time with, because no one gave us any idea on what to do,” explains Misra. “We’re all struggling with this on our own. I’ve been very lucky because I’ve not only gotten advice from a lot of people but been in a position where I could reach out to a lot of people for advice. But when you’re first starting out, it’s incredibly daunting.” Via BND

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Telegram Miniapps: Game Changers in Tokenomics and New Opportunities for Freelancers in 2024

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The rise of Web3 technologies, cryptocurrencies, and decentralized platforms has introduced new and exciting opportunities for both users and developers. Among these technological advancements, Telegram Miniapps have emerged as potential game changers, especially within the context of tokenomics—the economic structure around token-based digital assets. These Miniapps offer a versatile platform for developers and users alike, allowing for seamless integration of decentralized applications (dApps) directly within the Telegram ecosystem.

But beyond the technological implications, Telegram Miniapps have also created a fertile ground for freelancers to capitalize on the burgeoning world of tokenomics. This article explores how Telegram Miniapps are reshaping the token economy and examines the ways in which freelancers can tap into this new market to generate revenue in 2024.

  1. The Rise of Telegram Miniapps: A Brief Overview

Telegram, a popular messaging platform known for its privacy features and seamless user experience, has taken a step further into the decentralized space by launching Miniapps. These are lightweight, web-based applications that operate within Telegram’s interface, allowing users to access a wide variety of services without ever leaving the app. The advent of Miniapps is not merely a convenience; it represents a monumental shift in how dApps are accessed, managed, and utilized.

Telegram’s massive user base, which exceeds 700 million, provides Miniapps with a vast audience, making it easier for developers to reach potential users. More importantly, Miniapps can be integrated with various decentralized finance (DeFi) protocols, creating a strong linkage between the messaging app and the wider world of tokenomics. This capability allows developers to build applications that support cryptocurrency transactions, token swaps, staking, and much more.

  1. Telegram Miniapps as a Catalyst for Tokenomics

2.1. Simplifying Access to Decentralized Finance (DeFi)

The world of tokenomics can be complex, especially for new users. While decentralized finance platforms like Uniswap or Aave offer powerful services, the learning curve can be steep. Telegram Miniapps have the potential to act as a gateway for more users to enter the DeFi space, providing them with simplified access to these services.

For instance, a user could interact with a Miniapp that allows them to participate in a decentralized exchange directly within Telegram. They could buy, sell, or swap tokens without needing to switch between platforms or manage separate crypto wallets. Telegram’s user-friendly interface could lower the barriers to entry for casual users, ultimately increasing the adoption of cryptocurrencies and tokens.

2.2. Integration of Tokens into Miniapps

Miniapps offer developers the ability to integrate native tokens or create custom tokens that serve various functions within their applications. For example, a game developer could launch a Miniapp that features an in-game currency built on a blockchain, or a marketplace Miniapp could use tokens for payments and rewards. These possibilities open up new ways to implement tokenomics models that engage users while also creating a sustainable economic system.

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Tokens can be used to incentivize user participation, reward loyalty, or enable access to premium features within the Miniapp. This kind of gamified tokenomics model could drive both user engagement and retention, creating a vibrant ecosystem around the Miniapp.

  1. Freelancers and Telegram Miniapps: A New Frontier

While Telegram Miniapps present significant opportunities for developers, they also offer an untapped potential for freelancers to capitalize on this emerging market. Freelancers, particularly those with skills in blockchain development, digital marketing, design, and content creation, stand to benefit from the growing demand for Miniapps in the tokenomics space.

3.1. Freelance Developers: Building and Maintaining Miniapps

One of the most obvious ways freelancers can make money in 2024 through Telegram Miniapps is by developing these applications for clients. As more companies and entrepreneurs look to integrate their services into Telegram, the demand for skilled developers will surge. Freelance blockchain developers can offer their expertise in creating Miniapps that leverage tokenomics, providing services such as:

Developing custom tokens for a specific use case.

Integrating cryptocurrency payment systems within Miniapps.

Designing decentralized voting mechanisms using tokens.

Creating smart contracts that run seamlessly within the Miniapp ecosystem.

Given the specialized nature of these skills, developers who can build Miniapps that integrate with the decentralized economy can command premium rates. Additionally, since Miniapps are lightweight and relatively simple compared to full-scale dApps, freelancers can take on multiple projects at once, maximizing their earning potential.

3.2. Digital Marketers: Promoting Miniapps and Token-Based Services

The success of any Miniapp depends largely on user adoption, and this is where freelance digital marketers come into play. Marketing Miniapps, particularly those built around tokenomics, requires a deep understanding of both the target audience and the token-based economic models at play.

Freelancers with expertise in social media marketing, search engine optimization (SEO), and community management can help promote Miniapps to the right audience. For example, a marketer could design campaigns to promote a Miniapp that facilitates token swaps or decentralized lending. By crafting compelling narratives around the benefits of using these Miniapps, marketers can help drive user engagement and adoption.

In addition, many projects use tokens as part of their marketing strategy, offering rewards to users who engage with the Miniapp or promote it on their own social networks. This provides another opportunity for freelancers to not only market the Miniapps but also earn tokens as part of the promotional efforts.

3.3. Content Creators and Designers: Creating Engaging Experiences

Another opportunity lies in content creation and design. Miniapps, like any other digital product, require user-friendly interfaces, engaging content, and visually appealing designs. Freelancers skilled in UI/UX design, graphic design, and content writing can find a niche in creating Miniapps that are intuitive and visually attractive.

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For instance, a freelance designer could be hired to create the interface for a token-based loyalty program Miniapp, ensuring that the user experience is seamless and engaging. Similarly, content creators could be tasked with writing educational materials or blog posts explaining the tokenomics behind the Miniapp, helping to onboard users and demystify complex concepts.

  1. New Revenue Streams for Freelancers Through Tokenomics

Telegram Miniapps integrated with tokenomics models offer freelancers a unique opportunity to create new revenue streams beyond traditional freelance gigs. These revenue streams can come in the form of:

Earning Tokens as Payment: Freelancers may choose to accept tokens as payment for their services. This can be particularly advantageous if the token’s value appreciates over time, allowing freelancers to benefit from the success of the Miniapp they contributed to.

Participating in Token-Based Ecosystems: Freelancers can also earn tokens by participating in token-based ecosystems within Miniapps. For example, they could be rewarded with tokens for referring new users, staking tokens to support a project, or contributing to decentralized governance mechanisms.

Revenue Sharing Models: Some Miniapps may offer freelancers a share of the revenue generated by the app, particularly if it relies on token transactions or in-app purchases. For instance, a developer who builds a successful Miniapp could negotiate a contract that provides them with a percentage of the profits from token sales or transaction fees.

  1. The Future of Tokenomics and Freelancing

As we move further into 2024, the convergence of Telegram Miniapps and tokenomics is poised to transform the freelance landscape. The combination of decentralized technology and the simplicity of Miniapps offers a powerful platform for freelancers to engage with the crypto economy in ways that were previously inaccessible.

The key for freelancers will be to stay ahead of the curve, continuously updating their skills in blockchain development, digital marketing, and content creation to meet the growing demand for these services. As Miniapps become more integrated into everyday digital experiences, freelancers who can bridge the gap between tokenomics and user-friendly applications will find themselves at the forefront of a rapidly expanding industry.

Conclusion: A New Dawn for Freelancers in 2024

Telegram Miniapps are more than just a new feature within a popular messaging app—they represent a significant advancement in how decentralized applications and tokenomics can be integrated into mainstream platforms. For freelancers, this presents a golden opportunity to tap into a growing market that is ripe with potential.

Whether through developing Miniapps, marketing token-based services, or creating engaging content, freelancers can position themselves to capitalize on the token economy in 2024. As the world of tokenomics continues to evolve, Telegram Miniapps will undoubtedly play a crucial role in shaping the future of both decentralized finance and freelance work.

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5 Ways To Leverage Business Coaching To Grow Your Marketing Agency

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Business coaching has become a popular way for entrepreneurs to improve their skills and grow their companies. It is a process that involves working with a coach to identify areas of improvement and create an action plan to achieve specific goals. Business coaching can be especially helpful for marketing agencies looking to increase revenue, improve operations, and expand their client base.

An agency owner utilizes business coaching to grow their marketing agency, implementing strategies and techniques to achieve success

There are many ways that business coaching can benefit marketing agencies. For example, a coach can help agency owners identify their unique selling proposition, develop a marketing plan, and create a sales strategy. They can also provide guidance on how to manage finances, build a strong team, and cultivate relationships with clients. By leveraging the expertise of a business coach, marketing agencies can gain a competitive advantage and achieve their goals more quickly.

In this article, we will explore five ways that marketing agencies can leverage business coaching to grow their business. We will provide practical tips and advice on how to work with a coach, develop a growth mindset, and implement effective strategies to achieve success. Whether you are a new agency owner or an experienced marketer, this article will provide valuable insights into how to take your business to the next level.

Identifying Growth Opportunities

An agency owner sits at a desk, brainstorming with a business coach. Charts and graphs cover the walls, showing growth opportunities

As a marketing agency owner, it’s important to identify growth opportunities to remain competitive and expand your business. Business coaching can help you identify these opportunities and develop strategies to leverage them effectively.

Evaluating Current Marketing Strategies

The first step in identifying growth opportunities is to evaluate your current marketing strategies. This includes analyzing your target audience, messaging, channels, and tactics. A business coach can help you assess your strengths and weaknesses and identify areas for improvement.

One effective way to evaluate your current marketing strategies is to conduct a SWOT analysis. This involves identifying your agency’s strengths, weaknesses, opportunities, and threats. By doing so, you can gain a better understanding of your agency’s position in the market and identify areas where you can improve.

Setting Clear Growth Objectives

Once you have evaluated your current marketing strategies, the next step is to set clear growth objectives. This involves defining specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your agency’s overall vision and mission.

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A business coach can help you set realistic growth objectives that take into account your agency’s strengths, weaknesses, opportunities, and threats. They can also help you develop strategies to achieve these objectives and track your progress over time.

In conclusion, identifying growth opportunities is critical for marketing agency owners who want to remain competitive and expand their businesses. Business coaching can help you evaluate your current marketing strategies, set clear growth objectives, and develop effective strategies to achieve them.

Optimizing Team Performance

A team of professionals gathered around a table, engaged in a lively discussion, with charts and graphs displayed on a screen in the background

Enhancing Team Skills and Knowledge

One of the main benefits of business coaching is the opportunity to enhance the skills and knowledge of your team. A coach can work with your team to identify areas where they need to improve and provide guidance on how to develop those skills. This can include training sessions, workshops, or one-on-one coaching sessions.

To make the most of this opportunity, it’s important to be open to feedback and willing to make changes. Encourage your team to share their goals and aspirations with the coach so they can work together to develop a plan to achieve them.

Fostering a Productive Work Environment

Another way business coaching can help your marketing agency is by fostering a productive work environment. A coach can work with you and your team to identify areas where productivity is lacking and provide guidance on how to improve it.

This can include setting clear goals and expectations, creating a positive and supportive work culture, and implementing systems and processes to streamline workflows. By creating a productive work environment, you can increase efficiency, reduce stress, and improve overall job satisfaction.

Overall, optimizing team performance through business coaching can have a significant impact on the success of your marketing agency. By enhancing skills and knowledge and fostering a productive work environment, you can unlock the full potential of your team and achieve your business goals.

Implementing Effective Systems

An agency owner implements systems, leveraging coaching to grow their marketing agency

As a marketing agency owner, it’s important to implement effective systems to streamline processes and increase efficiency. This can be achieved through various strategies, including streamlining agency processes and leveraging technology.

Streamlining Agency Processes

One way to streamline agency processes is to clearly define roles and responsibilities for each team member. This ensures that everyone knows what is expected of them and can work together more efficiently. Additionally, setting up a system for regular check-ins and progress updates can help keep everyone on track and ensure that tasks are completed in a timely manner.

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Another way to streamline agency processes is to implement a project management system. This can help keep track of deadlines, assign tasks to team members, and monitor progress. By having all project-related information in one place, it can be easier to manage and keep everyone on the same page.

Leveraging Technology for Efficiency

Technology can be a powerful tool for increasing efficiency in a marketing agency. For example, using automation software can help streamline repetitive tasks such as social media scheduling or email marketing campaigns. This frees up time for team members to focus on more important tasks and can help increase overall productivity.

Another way to leverage technology is to use cloud-based tools for collaboration and file sharing. This allows team members to access files and work on projects from anywhere, which can be especially helpful for remote teams. Additionally, using tools such as video conferencing can help facilitate communication and collaboration between team members who may not be in the same location.

By implementing effective systems, marketing agency owners can increase efficiency and productivity, ultimately helping their agency to grow faster.

Building Strong Client Relationships

An agency owner engages in a coaching session, discussing client relationships and growth strategies for their marketing agency

As a marketing agency owner, building strong client relationships is crucial to growing your business. Here are two ways to do it:

Understanding Client Needs

To build a strong client relationship, it’s important to understand their needs. This means taking the time to listen to their goals, challenges, and pain points. By understanding what they’re looking to achieve, you can tailor your marketing strategies to meet their needs.

One way to do this is by conducting regular check-ins with your clients. This can be done through phone calls, emails, or in-person meetings. During these check-ins, you can ask questions and gather feedback to ensure that you’re meeting their expectations.

Delivering Consistent Value

Another way to build strong client relationships is by delivering consistent value. This means providing high-quality services that meet or exceed their expectations. By consistently delivering value, you can build trust and establish a long-term relationship with your clients.

To deliver consistent value, it’s important to have clear communication with your clients. This means setting expectations upfront and providing regular updates on your progress. You should also be willing to go above and beyond to ensure that your clients are satisfied with your services.

Overall, building strong client relationships is essential to growing your marketing agency. By understanding client needs and delivering consistent value, you can establish trust and build long-term partnerships with your clients.

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Unlocking Success: A Comprehensive Guide on How to Make Money as a Travel Blogger and Vlogger

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Introduction

In today’s digital age, the world of travel blogging and vlogging has exploded, allowing individuals to turn their passion for travel into a profitable career. This article will delve into the strategies and tips on how to make money as a travel blogger and vlogger, providing insights based on real-time data and trends in the industry.

Understanding the Landscape

To effectively monetize your travel content, it’s important to have a good understanding of the current state of travel blogging and vlogging. Thanks to the emergence of social media platforms such as Instagram, YouTube, and TikTok, travel influencers have become increasingly popular, drawing in a large following of travel enthusiasts.

Building Your Brand

Establishing a strong personal brand is essential for success in the travel blogging and vlogging industry. Define your niche, create high-quality content, and engage with your audience to build a loyal following. Consistency and authenticity are key factors that will set you apart from the competition.

Monetization Strategies

1. Sponsored Content

Collaborating with brands for sponsored posts, reviews, and promotions is a common way for travel bloggers and vloggers to monetize their platforms. As your following grows, brands will be willing to pay for exposure to your audience.

2. Affiliate Marketing

By promoting products or services through affiliate links in your content, you can earn a commission for every sale or lead generated. Choose affiliate programs that align with your brand and audience to maximize your earnings.

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3. Ad Revenue

Monetize your blog or YouTube channel through advertising networks like Google AdSense or Mediavine. As your traffic increases, you can earn passive income from ad placements on your content.

4. Selling Products or Services

Create and sell your products such as e-books, merchandise, online courses, or photography prints. Offering services like travel consulting or photography sessions can also be a lucrative revenue stream.

Leveraging Social Media

Utilize social media platforms to expand your reach and engage with your audience. Share your travel experiences, and behind-the-scenes content, and interact with followers to build a strong community. Collaborate with other influencers and participate in social media campaigns to increase your visibility.

Diversifying Income Streams

To ensure long-term success as a travel blogger and vlogger, diversify your income streams. Explore opportunities such as public speaking engagements, brand partnerships, sponsored trips, and hosting workshops or events to supplement your earnings.

Staying Relevant and Engaging

In a competitive industry like travel blogging and vlogging, staying relevant and engaging is crucial. Keep up with industry trends, adapt to algorithm changes on social media platforms, and consistently produce high-quality content that resonates with your audience.

Conclusion

Making money as a travel blogger and vlogger requires dedication, creativity, and a strategic approach to monetization. By building a strong brand, leveraging multiple income streams, and staying engaged with your audience, you can turn your passion for travel into a sustainable and rewarding career. Embrace the journey, stay authentic, and watch your success soar in the dynamic world of travel blogging and vlogging.

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