freelance
Retaining talent may be about proper employee training, not perks
Forrester’s report details a clear disconnect between the training provided by executives and their employees’ need for additional resources within their defined roles.
Since the Great Resignation, some businesses have begun to get creative with perks to try and attract employees to their organizations, but providing ping pong tables and snacks may not be enough. New research from Forrester and Tableau illustrates that these benefits are less desirable for workers than increased data literacy and training programs to help employees hone their data skills in particular areas that would assist with their roles.
Over 1,000 decision-makers and 1,000 employees were surveyed in the study, detailing why data skills training is so important to workers every day.
Increased data literacy is a must
The report details that nearly 80% of employees mentioned being sufficiently trained in a set of skills, would lead to these workers remaining at their current roles for longer stretches of time. These data skills are vital to all workers, as 70% are expected to use data on a daily basis within the next three years.
Both executives and their employees agree that these data skills are crucial for daily operations, and 82% of the decision-makers surveyed said they expect basic data literacy from all employees in their department. Statistically, this does not mean that employees feel they are receiving the training they need to be successful in their positions. Of the employees surveyed, only 47% said they were offered data training by their employer, a number that will need to increase if organizations are hoping to retain most of their workforce.
Data expansion across all areas of business was also tagged as a must, as the skills originally only needed by specialists are now required across all levels of the organization. IT workers in addition to human resources and operations listed data skills as the most important skills for their respective roles. These skills in particular were:
- Customer insights
- Analytics
- Finance/Accounting
- Human resources/Training
- IT
- Marketing/Advertising
- Operations
- Product
- Research
- Engineering
Employees aren’t getting the training needed
As the number of areas employees need for data literacy continues to grow, the gap between the skills required and the amount of training received is expanding. Just 40% of workers surveyed said their job is providing the data skills they are expected to have, and on the opposite side, three-quarters of decision-makers say they believe workers should hold themselves accountable and improve their own data skills. The expectation that workers are responsible for picking up the skills they can, while remaining productive in their roles signals a clear disconnect between the workforce at large and the decision-makers.
Employees have also shown to be averse to speaking up when it comes to this lack of training, according to the study. Many workers fear that voicing these opinions will reflect negatively on them, as 26% said they talked to their managers about increased training and 16% said they complained about lack of instruction offered. This discrepancy between employees not wanting to be looked on as discontent by their managers has created a cone of silence around many workers, causing them to trudge on despite not always having the requisite skills needed.
From a managerial perspective, the lack of in-house knowledge and skills combined with the absence of company-wide initiatives and support is also contributing to decreased training. Decision-makers say that 26% of basic data skills training and 9% of advanced training originate outside of departments and teams, forcing the responsibility of training employees to the department levels. These teams also report budget constraints and lack of support when implementing increased data education.
Data training housed within the organization can lead to increased levels of satisfaction by employees, according to Forrester, as 80% of workers say they would be more likely to stay with a company with sufficient training initiatives for their roles.
What can companies do?
With this data, it is imperative that these initiatives are implemented from the top down. According to the report’s findings, high-maturity organizations provide training in wide ranges of data skills for all employees, and multiple training modes. The companies with lower satisfaction ratings by their workers are the opposite, offering just a small range of skills and limited training opportunities.
A companywide mandate for regular training can cause employees to experience a greater level of fulfillment within their organizations and can lead to them sticking around longer, but top-level leadership and strategists have to make it a priority. Also, company leaders should not saddle the ground levels of management with no budget and all the responsibilities. If enterprises can provide these wanted and needed data skills, they may notice an increase in morale within their workforce, and the benefits should follow. Via TR
App
Telegram Miniapps: Game Changers in Tokenomics and New Opportunities for Freelancers in 2024
The rise of Web3 technologies, cryptocurrencies, and decentralized platforms has introduced new and exciting opportunities for both users and developers. Among these technological advancements, Telegram Miniapps have emerged as potential game changers, especially within the context of tokenomics—the economic structure around token-based digital assets. These Miniapps offer a versatile platform for developers and users alike, allowing for seamless integration of decentralized applications (dApps) directly within the Telegram ecosystem.
But beyond the technological implications, Telegram Miniapps have also created a fertile ground for freelancers to capitalize on the burgeoning world of tokenomics. This article explores how Telegram Miniapps are reshaping the token economy and examines the ways in which freelancers can tap into this new market to generate revenue in 2024.
- The Rise of Telegram Miniapps: A Brief Overview
Telegram, a popular messaging platform known for its privacy features and seamless user experience, has taken a step further into the decentralized space by launching Miniapps. These are lightweight, web-based applications that operate within Telegram’s interface, allowing users to access a wide variety of services without ever leaving the app. The advent of Miniapps is not merely a convenience; it represents a monumental shift in how dApps are accessed, managed, and utilized.
Telegram’s massive user base, which exceeds 700 million, provides Miniapps with a vast audience, making it easier for developers to reach potential users. More importantly, Miniapps can be integrated with various decentralized finance (DeFi) protocols, creating a strong linkage between the messaging app and the wider world of tokenomics. This capability allows developers to build applications that support cryptocurrency transactions, token swaps, staking, and much more.
- Telegram Miniapps as a Catalyst for Tokenomics
2.1. Simplifying Access to Decentralized Finance (DeFi)
The world of tokenomics can be complex, especially for new users. While decentralized finance platforms like Uniswap or Aave offer powerful services, the learning curve can be steep. Telegram Miniapps have the potential to act as a gateway for more users to enter the DeFi space, providing them with simplified access to these services.
For instance, a user could interact with a Miniapp that allows them to participate in a decentralized exchange directly within Telegram. They could buy, sell, or swap tokens without needing to switch between platforms or manage separate crypto wallets. Telegram’s user-friendly interface could lower the barriers to entry for casual users, ultimately increasing the adoption of cryptocurrencies and tokens.
2.2. Integration of Tokens into Miniapps
Miniapps offer developers the ability to integrate native tokens or create custom tokens that serve various functions within their applications. For example, a game developer could launch a Miniapp that features an in-game currency built on a blockchain, or a marketplace Miniapp could use tokens for payments and rewards. These possibilities open up new ways to implement tokenomics models that engage users while also creating a sustainable economic system.
Tokens can be used to incentivize user participation, reward loyalty, or enable access to premium features within the Miniapp. This kind of gamified tokenomics model could drive both user engagement and retention, creating a vibrant ecosystem around the Miniapp.
- Freelancers and Telegram Miniapps: A New Frontier
While Telegram Miniapps present significant opportunities for developers, they also offer an untapped potential for freelancers to capitalize on this emerging market. Freelancers, particularly those with skills in blockchain development, digital marketing, design, and content creation, stand to benefit from the growing demand for Miniapps in the tokenomics space.
3.1. Freelance Developers: Building and Maintaining Miniapps
One of the most obvious ways freelancers can make money in 2024 through Telegram Miniapps is by developing these applications for clients. As more companies and entrepreneurs look to integrate their services into Telegram, the demand for skilled developers will surge. Freelance blockchain developers can offer their expertise in creating Miniapps that leverage tokenomics, providing services such as:
Developing custom tokens for a specific use case.
Integrating cryptocurrency payment systems within Miniapps.
Designing decentralized voting mechanisms using tokens.
Creating smart contracts that run seamlessly within the Miniapp ecosystem.
Given the specialized nature of these skills, developers who can build Miniapps that integrate with the decentralized economy can command premium rates. Additionally, since Miniapps are lightweight and relatively simple compared to full-scale dApps, freelancers can take on multiple projects at once, maximizing their earning potential.
3.2. Digital Marketers: Promoting Miniapps and Token-Based Services
The success of any Miniapp depends largely on user adoption, and this is where freelance digital marketers come into play. Marketing Miniapps, particularly those built around tokenomics, requires a deep understanding of both the target audience and the token-based economic models at play.
Freelancers with expertise in social media marketing, search engine optimization (SEO), and community management can help promote Miniapps to the right audience. For example, a marketer could design campaigns to promote a Miniapp that facilitates token swaps or decentralized lending. By crafting compelling narratives around the benefits of using these Miniapps, marketers can help drive user engagement and adoption.
In addition, many projects use tokens as part of their marketing strategy, offering rewards to users who engage with the Miniapp or promote it on their own social networks. This provides another opportunity for freelancers to not only market the Miniapps but also earn tokens as part of the promotional efforts.
3.3. Content Creators and Designers: Creating Engaging Experiences
Another opportunity lies in content creation and design. Miniapps, like any other digital product, require user-friendly interfaces, engaging content, and visually appealing designs. Freelancers skilled in UI/UX design, graphic design, and content writing can find a niche in creating Miniapps that are intuitive and visually attractive.
For instance, a freelance designer could be hired to create the interface for a token-based loyalty program Miniapp, ensuring that the user experience is seamless and engaging. Similarly, content creators could be tasked with writing educational materials or blog posts explaining the tokenomics behind the Miniapp, helping to onboard users and demystify complex concepts.
- New Revenue Streams for Freelancers Through Tokenomics
Telegram Miniapps integrated with tokenomics models offer freelancers a unique opportunity to create new revenue streams beyond traditional freelance gigs. These revenue streams can come in the form of:
Earning Tokens as Payment: Freelancers may choose to accept tokens as payment for their services. This can be particularly advantageous if the token’s value appreciates over time, allowing freelancers to benefit from the success of the Miniapp they contributed to.
Participating in Token-Based Ecosystems: Freelancers can also earn tokens by participating in token-based ecosystems within Miniapps. For example, they could be rewarded with tokens for referring new users, staking tokens to support a project, or contributing to decentralized governance mechanisms.
Revenue Sharing Models: Some Miniapps may offer freelancers a share of the revenue generated by the app, particularly if it relies on token transactions or in-app purchases. For instance, a developer who builds a successful Miniapp could negotiate a contract that provides them with a percentage of the profits from token sales or transaction fees.
- The Future of Tokenomics and Freelancing
As we move further into 2024, the convergence of Telegram Miniapps and tokenomics is poised to transform the freelance landscape. The combination of decentralized technology and the simplicity of Miniapps offers a powerful platform for freelancers to engage with the crypto economy in ways that were previously inaccessible.
The key for freelancers will be to stay ahead of the curve, continuously updating their skills in blockchain development, digital marketing, and content creation to meet the growing demand for these services. As Miniapps become more integrated into everyday digital experiences, freelancers who can bridge the gap between tokenomics and user-friendly applications will find themselves at the forefront of a rapidly expanding industry.
Conclusion: A New Dawn for Freelancers in 2024
Telegram Miniapps are more than just a new feature within a popular messaging app—they represent a significant advancement in how decentralized applications and tokenomics can be integrated into mainstream platforms. For freelancers, this presents a golden opportunity to tap into a growing market that is ripe with potential.
Whether through developing Miniapps, marketing token-based services, or creating engaging content, freelancers can position themselves to capitalize on the token economy in 2024. As the world of tokenomics continues to evolve, Telegram Miniapps will undoubtedly play a crucial role in shaping the future of both decentralized finance and freelance work.
blogging
5 Ways To Leverage Business Coaching To Grow Your Marketing Agency
Business coaching has become a popular way for entrepreneurs to improve their skills and grow their companies. It is a process that involves working with a coach to identify areas of improvement and create an action plan to achieve specific goals. Business coaching can be especially helpful for marketing agencies looking to increase revenue, improve operations, and expand their client base.
There are many ways that business coaching can benefit marketing agencies. For example, a coach can help agency owners identify their unique selling proposition, develop a marketing plan, and create a sales strategy. They can also provide guidance on how to manage finances, build a strong team, and cultivate relationships with clients. By leveraging the expertise of a business coach, marketing agencies can gain a competitive advantage and achieve their goals more quickly.
In this article, we will explore five ways that marketing agencies can leverage business coaching to grow their business. We will provide practical tips and advice on how to work with a coach, develop a growth mindset, and implement effective strategies to achieve success. Whether you are a new agency owner or an experienced marketer, this article will provide valuable insights into how to take your business to the next level.
Identifying Growth Opportunities
As a marketing agency owner, it’s important to identify growth opportunities to remain competitive and expand your business. Business coaching can help you identify these opportunities and develop strategies to leverage them effectively.
Evaluating Current Marketing Strategies
The first step in identifying growth opportunities is to evaluate your current marketing strategies. This includes analyzing your target audience, messaging, channels, and tactics. A business coach can help you assess your strengths and weaknesses and identify areas for improvement.
One effective way to evaluate your current marketing strategies is to conduct a SWOT analysis. This involves identifying your agency’s strengths, weaknesses, opportunities, and threats. By doing so, you can gain a better understanding of your agency’s position in the market and identify areas where you can improve.
Setting Clear Growth Objectives
Once you have evaluated your current marketing strategies, the next step is to set clear growth objectives. This involves defining specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your agency’s overall vision and mission.
A business coach can help you set realistic growth objectives that take into account your agency’s strengths, weaknesses, opportunities, and threats. They can also help you develop strategies to achieve these objectives and track your progress over time.
In conclusion, identifying growth opportunities is critical for marketing agency owners who want to remain competitive and expand their businesses. Business coaching can help you evaluate your current marketing strategies, set clear growth objectives, and develop effective strategies to achieve them.
Optimizing Team Performance
Enhancing Team Skills and Knowledge
One of the main benefits of business coaching is the opportunity to enhance the skills and knowledge of your team. A coach can work with your team to identify areas where they need to improve and provide guidance on how to develop those skills. This can include training sessions, workshops, or one-on-one coaching sessions.
To make the most of this opportunity, it’s important to be open to feedback and willing to make changes. Encourage your team to share their goals and aspirations with the coach so they can work together to develop a plan to achieve them.
Fostering a Productive Work Environment
Another way business coaching can help your marketing agency is by fostering a productive work environment. A coach can work with you and your team to identify areas where productivity is lacking and provide guidance on how to improve it.
This can include setting clear goals and expectations, creating a positive and supportive work culture, and implementing systems and processes to streamline workflows. By creating a productive work environment, you can increase efficiency, reduce stress, and improve overall job satisfaction.
Overall, optimizing team performance through business coaching can have a significant impact on the success of your marketing agency. By enhancing skills and knowledge and fostering a productive work environment, you can unlock the full potential of your team and achieve your business goals.
Implementing Effective Systems
As a marketing agency owner, it’s important to implement effective systems to streamline processes and increase efficiency. This can be achieved through various strategies, including streamlining agency processes and leveraging technology.
Streamlining Agency Processes
One way to streamline agency processes is to clearly define roles and responsibilities for each team member. This ensures that everyone knows what is expected of them and can work together more efficiently. Additionally, setting up a system for regular check-ins and progress updates can help keep everyone on track and ensure that tasks are completed in a timely manner.
Another way to streamline agency processes is to implement a project management system. This can help keep track of deadlines, assign tasks to team members, and monitor progress. By having all project-related information in one place, it can be easier to manage and keep everyone on the same page.
Leveraging Technology for Efficiency
Technology can be a powerful tool for increasing efficiency in a marketing agency. For example, using automation software can help streamline repetitive tasks such as social media scheduling or email marketing campaigns. This frees up time for team members to focus on more important tasks and can help increase overall productivity.
Another way to leverage technology is to use cloud-based tools for collaboration and file sharing. This allows team members to access files and work on projects from anywhere, which can be especially helpful for remote teams. Additionally, using tools such as video conferencing can help facilitate communication and collaboration between team members who may not be in the same location.
By implementing effective systems, marketing agency owners can increase efficiency and productivity, ultimately helping their agency to grow faster.
Building Strong Client Relationships
As a marketing agency owner, building strong client relationships is crucial to growing your business. Here are two ways to do it:
Understanding Client Needs
To build a strong client relationship, it’s important to understand their needs. This means taking the time to listen to their goals, challenges, and pain points. By understanding what they’re looking to achieve, you can tailor your marketing strategies to meet their needs.
One way to do this is by conducting regular check-ins with your clients. This can be done through phone calls, emails, or in-person meetings. During these check-ins, you can ask questions and gather feedback to ensure that you’re meeting their expectations.
Delivering Consistent Value
Another way to build strong client relationships is by delivering consistent value. This means providing high-quality services that meet or exceed their expectations. By consistently delivering value, you can build trust and establish a long-term relationship with your clients.
To deliver consistent value, it’s important to have clear communication with your clients. This means setting expectations upfront and providing regular updates on your progress. You should also be willing to go above and beyond to ensure that your clients are satisfied with your services.
Overall, building strong client relationships is essential to growing your marketing agency. By understanding client needs and delivering consistent value, you can establish trust and build long-term partnerships with your clients.
blogging
Unlocking Success: A Comprehensive Guide on How to Make Money as a Travel Blogger and Vlogger
Introduction
In today’s digital age, the world of travel blogging and vlogging has exploded, allowing individuals to turn their passion for travel into a profitable career. This article will delve into the strategies and tips on how to make money as a travel blogger and vlogger, providing insights based on real-time data and trends in the industry.
Understanding the Landscape
To effectively monetize your travel content, it’s important to have a good understanding of the current state of travel blogging and vlogging. Thanks to the emergence of social media platforms such as Instagram, YouTube, and TikTok, travel influencers have become increasingly popular, drawing in a large following of travel enthusiasts.
Building Your Brand
Establishing a strong personal brand is essential for success in the travel blogging and vlogging industry. Define your niche, create high-quality content, and engage with your audience to build a loyal following. Consistency and authenticity are key factors that will set you apart from the competition.
Monetization Strategies
1. Sponsored Content
Collaborating with brands for sponsored posts, reviews, and promotions is a common way for travel bloggers and vloggers to monetize their platforms. As your following grows, brands will be willing to pay for exposure to your audience.
2. Affiliate Marketing
By promoting products or services through affiliate links in your content, you can earn a commission for every sale or lead generated. Choose affiliate programs that align with your brand and audience to maximize your earnings.
3. Ad Revenue
Monetize your blog or YouTube channel through advertising networks like Google AdSense or Mediavine. As your traffic increases, you can earn passive income from ad placements on your content.
4. Selling Products or Services
Create and sell your products such as e-books, merchandise, online courses, or photography prints. Offering services like travel consulting or photography sessions can also be a lucrative revenue stream.
Leveraging Social Media
Utilize social media platforms to expand your reach and engage with your audience. Share your travel experiences, and behind-the-scenes content, and interact with followers to build a strong community. Collaborate with other influencers and participate in social media campaigns to increase your visibility.
Diversifying Income Streams
To ensure long-term success as a travel blogger and vlogger, diversify your income streams. Explore opportunities such as public speaking engagements, brand partnerships, sponsored trips, and hosting workshops or events to supplement your earnings.
Staying Relevant and Engaging
In a competitive industry like travel blogging and vlogging, staying relevant and engaging is crucial. Keep up with industry trends, adapt to algorithm changes on social media platforms, and consistently produce high-quality content that resonates with your audience.
Conclusion
Making money as a travel blogger and vlogger requires dedication, creativity, and a strategic approach to monetization. By building a strong brand, leveraging multiple income streams, and staying engaged with your audience, you can turn your passion for travel into a sustainable and rewarding career. Embrace the journey, stay authentic, and watch your success soar in the dynamic world of travel blogging and vlogging.
-
blogging3 years ago
How to Use Social Media to Promote Your Blog
-
freelance3 years ago
6 Future-Focused Skills Freelance Creatives Can’t Afford to Ignore
-
social media3 years ago
How to Learn Social Media Without Getting Scammed
-
blogging3 years ago
20 Best Freelance Marketplaces for Freelancers in 2022 to Make Money
-
blogging3 years ago
30 “Proven” Ways to Make Money Online Blogging with WordPress
-
Startups3 years ago
Private equity is buying up America’s newspapers
-
Digital Banking3 years ago
Pakistan Consumer Confidence Index increased by 8.8% in Q4 2021
-
freelance3 years ago
7 Highest Paying Freelance Jobs For Earning A Steady Income