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The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer

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With most brands comes a PR team, either in-house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is an important one. The last thing a writer needs is for their time to be wasted, so if you’re looking for coverage, avoid making the following mistakes.

Sending out numerous blast pitches to the same writer time and time again

Email blasts are annoying, and most of the time they’re dull, dumbed-down and sloppy. I want something that makes me feel like I’m reading something that’s geared towards my readers and I; not to a fifth-grader and their friends.

2. Not proofreading your pitch beforehand

No, I don’t want to be called by the wrong name, nor do I want to waste my time deciphering what you mean. Writing for high-profile publications means I receive hundreds of pitches in my inbox every day, and I don’t have the time to try to put together two-plus-two. As a publicist, your message should be concise and easy on the eyes.

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3. Assuming freelancers are just bloggers with no editorial standards

You’re joking right? My editor will see this, and I hope that they laugh. What is Entrepreneur, your personal blog now? If you want a blog and or low-quality blog-like content, you’re more than welcome to seek that out, but that’s not the type of writing I do. 

4. Pestering me for a response when I’m away from email for a few hours and then ghosting me

Imagine me having a life and not always being on my devices; I will get to you when I get to you, mostly the same day, and if not, as soon as possible. If we talk, and then you ghost me, it puts a sour taste in my mouth as a writer, and it shows me that I can’t trust you as a publicist. If you found someone else from the publication to write the article, telling me would be better than ghosting me.

5. Wanting your client to write the article instead of me

I’m the writer here; not your client. A writer and their editors know the publication and what works for it best. 

6. Not knowing which publication you’re pitching me for

If you’ve read my most recent stuff, you’d notice that I’ve been contributing to Entrepreneur more than any other platform recently. I’m also pretty active on social media, where I share links to my recent writing. Although I’m more than happy to clarify for you, it’s irritating when you don’t check out my most recent work before coming to me with a pitch.

7. Pitching all the writers from the same website

This can cause major confusion, because pitching writers who don’t know each other, as well as editors, means multiple writers could end up pursuing the same story. Stick to either an editor and or one writer who you know well, and you might have a better chance at getting your pitch turned into an article.

ALSO READ:  crowdSPRING: The Creative Marketplace

8. Pitching me last-minute for content that should’ve been pitched ahead of time

No writer or editor can pull content out of thin air for you, no matter how big their team is. I can’t get a roundup for the Super Bowl out in two days. I can work under tight deadlines though; you just need to pitch accordingly so my editors have time to, you know, edit.

9. Not understanding that I’m just the writer, not the editor

I can only do so much, and if you want a say with my editor, I will be more than happy to put you two in touch. I can’t guarantee anything, so for clarification purposes, please, talk to my editor. Don’t pressure me into guaranteed coverage, because I can’t do that for you.

10. Sending me a pitch, inviting me to a relevant event, and then never following up

Do you want your content or not? Because with the amount of pitches that I get, I need to allocate my time among emails, personal life and writing. I can’t follow up for you; you’re the publicist that invited me to the event, and a thanks for coming to the event would be nice.

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Freelance Business Trends in 2024: A Skill-Based Guide

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Introduction:

The world of work is rapidly changing, and the freelance market is at the forefront of this transformation. With the rise of technology, the increasing popularity of remote work, and the ever-changing needs of businesses, freelancers are in high demand.

This blog post will delve into the key trends shaping the freelance business landscape in 2024 and provide valuable insights for freelancers across all skill sets. Whether you’re a seasoned freelancer or just starting, this guide will help you navigate the changing landscape and position yourself for success in the years to come.

Key Trends Shaping the Freelance Market in 2024:

1. The Rise of Remote Work and Digital Nomadism:

The COVID-19 pandemic has accelerated the shift towards remote work, and this trend is here to stay. In 2024, more and more businesses will be open to employing remote workers, giving freelancers greater flexibility and freedom. This opens up exciting opportunities for digital nomadism, allowing freelancers to work remotely from anywhere in the world with a stable internet connection.

The Rise of Remote Work

2. The Gig Economy and Project-Based Work:

The traditional employment model of a 9-to-5 job is becoming increasingly obsolete. In its place, we are seeing the rise of the gig economy, where individuals work on short-term projects for multiple clients. This trend gives freelancers greater autonomy and control over their work, allowing them to choose projects that align with their interests and expertise.

The Growth of the Gig Economy

3. The Growing Demand for Specialized Skills:

As technology advances and automation becomes more widespread, there is an increasing demand for specialized skills that machines cannot easily replicate. Freelancers with expertise in artificial intelligence, blockchain, data analytics, and cybersecurity will be highly sought after in 2024.

ALSO READ:  The Future of Freelance Content Writers in the Presence of AI

The Most In-Demand Skills for Freelancers in 2024

4. AI and Automation Integration:

While some may fear that AI and automation will replace freelancers, this is not the case. Instead, AI will act as a valuable tool that can automate repetitive tasks and free up time for freelancers to focus on higher-level work. Additionally, AI-powered platforms can help freelancers connect with potential clients and manage projects more efficiently.

5. The Rise of Multi-Media and Social Media Content Creation:

In today’s digital age, businesses need visually compelling and engaging content to attract and retain customers. Freelancers who possess skills in writing, video editing, graphic design, and social media marketing are in high demand. This trend is expected to continue in 2024 as businesses invest more resources into content marketing strategies.

6. The Importance of Collaboration and Networking:

Building strong relationships with other professionals is essential for success in the freelance world. This can involve collaborating with other freelancers on projects, attending industry events, and building a strong online presence. By actively networking and building connections, freelancers can access new opportunities, learn from their peers, and stay ahead of the competition.

7. The Need for Continuous Upskilling and Development:

The freelance landscape is constantly evolving, and freelancers must stay up-to-date with the latest trends and tools. This can involve taking online courses, attending workshops, and reading industry publications. By investing in continuous learning and development, freelancers can ensure that their skills remain relevant and in demand.

8. The Focus on Soft Skills and Emotional Intelligence:

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While technical skills are important, soft skills like communication, teamwork, and emotional intelligence are equally valuable for freelance success. Clients are increasingly looking for individuals who can collaborate effectively, manage projects efficiently, and build strong relationships.

9. The Rise of Freelance Marketplaces and Specialized Platforms:

Online platforms like Upwork and Fiverr have made it easier than ever for freelancers to connect with potential clients. In 2024, we can expect to see continued growth in these platforms and the emergence of specialized platforms catering to specific skills and industries.

10. The Importance of Self-Branding and Marketing:

In today’s competitive market, freelancers must have a strong personal brand. This means building a professional online presence through a website, social media profiles, and a portfolio showcasing your skills and experience. By actively marketing themselves online, freelancers can attract new clients and grow their business.

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Embracing the Future: The Rise of Hybrid Working and its Impact on the Workplace

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Introduction

In recent years, the way we work has undergone a significant transformation. The traditional 9-to-5 office job is no longer the only norm, and remote work has become increasingly prevalent. But what’s even more intriguing is the rise of hybrid working, a model that combines the best of both worlds – office and remote work. In this blog post, we will delve deep into the 10 ways in which hybrid working is taking root at the workplace and at home, and how it’s reshaping our professional landscape.

1. Flexible Schedules:

One of the most noticeable aspects of hybrid working is the flexibility it offers. Employees are no longer tied to rigid office hours. Instead, they can adapt their schedules to fit their personal lives better. This newfound flexibility allows for a better work-life balance, which, in turn, boosts employee satisfaction and productivity.

2. Remote Technology Advancements:

Hybrid working wouldn’t be possible without the rapid advancements in technology. High-speed internet, video conferencing tools, project management software, and cloud-based storage solutions have made it easier than ever for teams to collaborate seamlessly, regardless of their physical location.

3. Cost Savings:

For both employers and employees, hybrid working can lead to significant cost savings. Companies can reduce expenses associated with maintaining large office spaces, while employees can save money on commuting, work attire, and dining out. This financial relief has been a major driver in the adoption of hybrid working.

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4. Increased Job Opportunities:

The geographical constraints of traditional office work are no longer a hurdle for job seekers. Hybrid work models open up a world of opportunities, allowing employees to work for companies located in different cities or even countries. This expansion of the talent pool benefits both employers and employees.

5. Enhanced Productivity:

Contrary to initial concerns, many studies have shown that employees often experience increased productivity when working from home or remotely. Fewer distractions, personalized work environments, and flexible schedules can lead to better focus and output.

6. Work-Life Integration:

Hybrid working promotes a more integrated approach to work and life. Instead of rigidly separating the two, employees have the freedom to blend their professional and personal responsibilities. This allows for greater adaptability and responsiveness to life’s demands.

7. Improved Mental Health:

The flexibility offered by hybrid working can contribute to better mental health. Reduced commute times, the ability to work from a comfortable home environment, and increased control over one’s schedule can alleviate stress and improve overall well-being.

8. Customized Workspaces:

Employees have the opportunity to create workspaces that cater to their needs and preferences. Whether it’s a cosy home office, a local co-working space, or the traditional corporate office, hybrid working allows individuals to choose the environment that helps them perform at their best.

9. Focus on Output, Not Hours:

Hybrid working shifts the focus from hours spent in the office to the quality and quantity of work produced. Employers are increasingly valuing outcomes over the number of hours logged, encouraging employees to manage their time efficiently.

ALSO READ:  Freelance Business Trends in 2024: A Skill-Based Guide

10. Environmental Benefits:

Reducing the need for daily commutes and maintaining large office spaces can have a positive impact on the environment. Fewer cars on the road lead to reduced emissions, and smaller office footprints mean less energy consumption. Hybrid working aligns with sustainability goals, making it an appealing option for eco-conscious individuals and organizations.

Conclusion

Hybrid working is changing the way we work by merging office and remote work. This has many advantages for both employers and employees, such as more flexibility, cost savings, increased productivity, and better well-being. As technology advances and our concept of work evolves, hybrid working is expected to become an essential part of our professional lives. It is not just a trend but a significant change that is happening in workplaces and homes worldwide. Embracing this shift and adjusting to the hybrid work model is crucial for success.

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7 Best Platforms for Freelance Business Consulting Jobs

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Introduction

Are you a business consultant looking to offer your expertise and services on freelance platforms? In today’s digital age, there are several platforms available that connect businesses with talented consultants from around the world. These platforms make it easier for consultants to find clients and for businesses to access top-notch consulting services. Here are seven of the best platforms for freelance business consulting jobs:

  1. Upwork: Upwork is one of the largest freelance marketplaces, offering a wide range of job categories including business consulting. It allows consultants to create a profile, showcase their skills, and bid on projects posted by clients. Upwork offers a secure payment system and provides tools to track progress and communicate with clients.
  2. Freelancer: Freelancer is another popular platform that connects businesses with freelancers from various industries. It offers a category dedicated to business consulting where consultants can find relevant projects. Consultants can bid on available projects or be directly invited by clients.
  3. Toptal: Toptal is known for its exclusive network of top freelancers. They have a rigorous screening process to ensure only the best consultants are accepted. If you’re a highly skilled business consultant, Toptal can provide you with access to premium clients and higher-paying projects.
  4. Guru: Guru is a freelance platform that offers a category specifically designed for business consultants. It allows you to create a profile, showcase your skills and experience, and apply for consulting jobs. Guru also provides a workroom where you can collaborate with clients and manage projects.
  5. FlexJobs: FlexJobs is a platform that focuses on remote and flexible jobs. While it caters to various industries, it also offers consulting opportunities in different business areas. FlexJobs ensures the legitimacy of job postings, making it a reliable platform for finding freelance business consulting jobs.
  6. Catalant: Catalant is a unique platform that connects businesses with specialized consultants. It focuses on providing expertise in strategy, operations, and marketing. Catalant’s network includes consultants with experience from top-tier consulting firms, making it an ideal platform for those with a strong background in the industry.
  7. LinkedIn: LinkedIn is not a dedicated freelance platform, but it offers a vast professional network that can be leveraged to find consulting opportunities. It allows you to showcase your skills, connect with potential clients, and join relevant groups or communities to expand your network.
ALSO READ:  crowdSPRING: The Creative Marketplace

Conclusion

When using any freelance platform, it’s essential to create a compelling profile, highlight your skills and experience, and provide examples of past work if possible. Building positive client reviews can also help you stand out and attract more business.

Remember that each platform has its own fees and payment policies, so be sure to familiarize yourself with the terms and conditions before getting started. With dedication and professionalism, these platforms can be a valuable resource for finding freelance business consulting jobs and growing your consulting business. Happy consulting!

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