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The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer

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With most brands comes a PR team, either in-house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is an important one. The last thing a writer needs is for their time to be wasted, so if you’re looking for coverage, avoid making the following mistakes.

Sending out numerous blast pitches to the same writer time and time again

Email blasts are annoying, and most of the time they’re dull, dumbed-down and sloppy. I want something that makes me feel like I’m reading something that’s geared towards my readers and I; not to a fifth-grader and their friends.

2. Not proofreading your pitch beforehand

No, I don’t want to be called by the wrong name, nor do I want to waste my time deciphering what you mean. Writing for high-profile publications means I receive hundreds of pitches in my inbox every day, and I don’t have the time to try to put together two-plus-two. As a publicist, your message should be concise and easy on the eyes.

ALSO READ:  10 Ways to Make Money as a Freelance Data Scientist Using AI Tools

3. Assuming freelancers are just bloggers with no editorial standards

You’re joking right? My editor will see this, and I hope that they laugh. What is Entrepreneur, your personal blog now? If you want a blog and or low-quality blog-like content, you’re more than welcome to seek that out, but that’s not the type of writing I do. 

4. Pestering me for a response when I’m away from email for a few hours and then ghosting me

Imagine me having a life and not always being on my devices; I will get to you when I get to you, mostly the same day, and if not, as soon as possible. If we talk, and then you ghost me, it puts a sour taste in my mouth as a writer, and it shows me that I can’t trust you as a publicist. If you found someone else from the publication to write the article, telling me would be better than ghosting me.

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5. Wanting your client to write the article instead of me

I’m the writer here; not your client. A writer and their editors know the publication and what works for it best. 

6. Not knowing which publication you’re pitching me for

If you’ve read my most recent stuff, you’d notice that I’ve been contributing to Entrepreneur more than any other platform recently. I’m also pretty active on social media, where I share links to my recent writing. Although I’m more than happy to clarify for you, it’s irritating when you don’t check out my most recent work before coming to me with a pitch.

7. Pitching all the writers from the same website

This can cause major confusion, because pitching writers who don’t know each other, as well as editors, means multiple writers could end up pursuing the same story. Stick to either an editor and or one writer who you know well, and you might have a better chance at getting your pitch turned into an article.

ALSO READ:  Gofreelance.ae Review: A Comprehensive Guide to the Freelance Marketplace

8. Pitching me last-minute for content that should’ve been pitched ahead of time

No writer or editor can pull content out of thin air for you, no matter how big their team is. I can’t get a roundup for the Super Bowl out in two days. I can work under tight deadlines though; you just need to pitch accordingly so my editors have time to, you know, edit.

9. Not understanding that I’m just the writer, not the editor

I can only do so much, and if you want a say with my editor, I will be more than happy to put you two in touch. I can’t guarantee anything, so for clarification purposes, please, talk to my editor. Don’t pressure me into guaranteed coverage, because I can’t do that for you.

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10. Sending me a pitch, inviting me to a relevant event, and then never following up

Do you want your content or not? Because with the amount of pitches that I get, I need to allocate my time among emails, personal life and writing. I can’t follow up for you; you’re the publicist that invited me to the event, and a thanks for coming to the event would be nice.

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Empower Your Freelance Journey: 7 Essential AI Tools Every Freelancer Should Utilize in 2024

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Staying ahead of the competition is essential for success in the fast-paced world of freelancing. As technology evolves, freelancers can use Artificial Intelligence (AI) tools to streamline their workflows, improve productivity, and increase efficiency. This article explores seven must-have AI tools that can revolutionize the way freelancers work, enabling them to achieve greater success in their freelance journey.

Freelancing has become increasingly popular in recent years, offering individuals the flexibility and autonomy to work on their own terms. However, with this freedom comes the challenge of managing multiple tasks, staying organized, and delivering high-quality work consistently. This is where AI tools come into play, offering freelancers innovative solutions to optimize their work processes and maximize their productivity.

1. Grammarly

One of the most essential tools for freelancers is Grammarly, an AI-powered writing assistant that helps improve writing skills by identifying grammar, punctuation, and spelling errors. With real-time suggestions and insights, Grammarly ensures that freelancers deliver polished and error-free content to their clients, enhancing their professional image and credibility.

2. Trello

Trello is a project management tool that utilizes AI to help freelancers organize their tasks, collaborate with team members, and track project progress efficiently. By creating boards, lists, and cards, freelancers can visualize their workflow, set deadlines, and prioritize tasks, ensuring that projects are completed on time and within budget.

3. Calendly

Managing appointments and scheduling meetings can be a time-consuming task for freelancers. Calendly is an AI-powered scheduling tool that simplifies the process by allowing freelancers to share their availability with clients and prospects, eliminating the back-and-forth emails and streamlining the booking process.

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4. Canva

Visual content plays a crucial role in engaging audiences and conveying messages effectively. Canva is an AI-driven graphic design tool that enables freelancers to create stunning visuals, presentations, and marketing materials without the need for extensive design skills. With a user-friendly interface and a vast library of templates, Canva empowers freelancers to unleash their creativity and produce professional-looking designs.

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5. Zapier

Integrating various apps and automating repetitive tasks is essential for freelancers looking to optimize their workflows. Zapier is an AI-powered automation tool that connects different apps and services, allowing freelancers to create workflows (Zaps) that automate tasks such as data entry, file management, and communication, saving time and increasing efficiency.

6. Crystal

Effective communication is key to building strong relationships with clients and collaborators. Crystal is an AI tool that provides personality insights and communication tips based on individuals’ online profiles. By understanding the communication preferences of others, freelancers can tailor their messages and interactions to resonate with their audience, fostering better connections and improving collaboration.

7. Otter.ai

Transcribing interviews, meetings, and brainstorming sessions is a common task for freelancers working with audio content. Otter.ai is an AI transcription tool that converts spoken words into text with remarkable accuracy, making it easy for freelancers to capture and reference important information quickly. With features like speaker identification and keyword search, Otter.ai enhances productivity and simplifies the transcription process for freelancers.

Conclusion

In conclusion, AI tools have the potential to revolutionize the way freelancers work, offering innovative solutions to enhance productivity, streamline workflows, and deliver high-quality results. By incorporating these seven must-have AI tools into their freelance toolkit, freelancers can empower themselves to succeed in today’s competitive market, setting themselves apart and achieving greater success in their freelance journey. Embrace the power of AI tools and unlock your full potential as a freelancer in 2024 and beyond.

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10 Ways AI Has Impacted Freelancers and Freelance Marketplaces

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The gig economy has undergone a significant transformation over the years, and the integration of artificial intelligence (AI) has played a substantial role in shaping this industry. As we step into the year 2024, the impact of AI-powered tools and technologies on freelancers and freelance marketplaces is more significant than ever.

Although the rise of AI presents its fair share of challenges, it has also opened up new opportunities for those looking to succeed in this dynamic landscape. AI-powered tools such as chatbots, virtual assistants, and automated systems have streamlined the hiring process, reduced administrative tasks, and improved the overall efficiency of the freelance industry. As we move forward, it’s exciting to see how AI will continue to shape the future of work.

1. Automated Task Matching and Job Recommendations

One of the most significant ways AI has impacted freelancers is through the implementation of automated task matching and job recommendation systems. Freelance marketplaces now leverage AI algorithms to analyze a freelancer’s skills, experience, and past performance to match them with relevant job opportunities. This not only streamlines the job search process but also helps freelancers discover new opportunities they may have overlooked.

According to a recent study by the Freelance Union, 68% of freelancers reported that AI-powered job recommendations have helped them find more consistent work, leading to a 12% increase in their annual earnings.

2. Enhanced Proposal Writing and Bidding

AI-powered tools have also revolutionized the way freelancers craft their proposals and bids. Intelligent writing assistants can now analyze successful proposals, identify winning strategies, and provide personalized recommendations to help freelancers create more compelling and tailored bids. This has led to a significant improvement in the quality of proposals, with a 23% increase in the success rate of AI-assisted bids, as reported by a survey conducted by Upwork.

3. Automated Invoicing and Billing

The integration of AI into freelance marketplaces has also streamlined the invoicing and billing process. Intelligent invoicing systems can now automatically generate invoices, track payments, and even handle currency conversions and tax calculations. This not only saves freelancers time and effort but also reduces the risk of errors and late payments.

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A study by the International Federation of Accountants found that freelancers who use AI-powered invoicing tools experience a 15% reduction in the time spent on administrative tasks, allowing them to focus more on their core work.

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4. Intelligent Time Tracking and Productivity Monitoring

AI-powered time tracking and productivity monitoring tools have become increasingly prevalent in the freelance landscape. These tools can automatically track the time spent on tasks, provide insights into productivity patterns, and even offer suggestions for improving workflow efficiency. This has helped freelancers better manage their time, identify areas for improvement, and demonstrate their productivity to clients.

According to a survey by the Freelance Union, 72% of freelancers reported that AI-powered productivity tools have helped them increase their billable hours by an average of 18%.

5. Personalized Career Development and Skill Recommendations

AI-powered career development tools are now assisting freelancers in identifying skill gaps, recommending relevant training programs, and suggesting new career paths. By analyzing a freelancer’s skills, experience, and market trends, these tools can provide personalized insights and recommendations to help them stay competitive and adapt to the evolving job market.

A study by the International Federation of Freelancers found that freelancers who utilize AI-powered career development tools experience a 27% increase in their perceived value to clients, leading to higher rates and more consistent work.

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6. Automated Content Creation and Optimization

AI has also made its mark on the content creation process for freelancers. Intelligent writing assistants can now generate high-quality blog posts, social media content, and even product descriptions with minimal human intervention. These tools can also analyze the performance of existing content and provide recommendations for optimization, helping freelancers create more engaging and effective content.

According to a survey by the Content Marketing Institute, freelancers who use AI-powered content creation tools report a 19% increase in the efficiency of their content production process, allowing them to take on more projects and earn higher incomes.

ALSO READ:  Gofreelance.ae Review: A Comprehensive Guide to the Freelance Marketplace

7. Intelligent Client Relationship Management (CRM)

Freelance marketplaces have integrated AI-powered CRM tools to help freelancers better manage their client relationships. These tools can automatically track client communication, identify potential upsell opportunities, and even provide personalized recommendations for maintaining strong client relationships.

A study by the International Federation of Freelancers found that freelancers who use AI-powered CRM tools experience a 22% increase in client retention rates, leading to more consistent and reliable income streams.

8. Automated Freelance Platform Moderation and Fraud Detection

Freelance marketplaces have also leveraged AI to enhance platform moderation and fraud detection. AI-powered algorithms can now analyze user behavior, detect suspicious activities, and flag potential fraudulent listings or scams. This has helped to create a safer and more trustworthy environment for both freelancers and clients.

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According to a report by the Freelance Union, the implementation of AI-powered moderation and fraud detection tools has led to a 35% reduction in the number of reported incidents of fraud and scams on major freelance platforms.

9. Intelligent Pricing and Rate Recommendations

AI-powered tools are now assisting freelancers in determining the optimal pricing for their services. By analyzing market trends, client budgets, and the freelancer’s own skills and experience, these tools can provide personalized rate recommendations to help freelancers price their services competitively and maximize their earnings.

A survey by Upwork found that freelancers who use AI-powered pricing tools report a 17% increase in their average hourly rate, leading to a significant boost in their overall income.

10. Automated Project Management and Collaboration

Finally, AI has also impacted the way freelancers manage their projects and collaborate with clients. Intelligent project management tools can now automate task scheduling, resource allocation, and progress tracking, helping freelancers stay organized and efficient. Additionally, AI-powered collaboration tools can facilitate seamless communication, file sharing, and real-time feedback, enhancing the overall project experience for both freelancers and clients.

According to a study by the Project Management Institute, freelancers who utilize AI-powered project management and collaboration tools experience a 21% reduction in project delivery times, leading to more satisfied clients and repeat business.

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In conclusion, the integration of AI into the freelance industry has transformed the way freelancers and freelance marketplaces operate. From automated task matching and job recommendations to intelligent pricing and project management, AI-powered tools have streamlined various aspects of the freelance workflow, leading to increased efficiency, productivity, and earnings for freelancers. As the technology continues to evolve, it will be crucial for freelancers to stay informed and adapt to these changes to remain competitive and thrive in the ever-evolving gig economy.

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Upwork Freelancing: 10 Tips for Success in Cracking the Marketplace

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Freelancing has become increasingly popular in recent years, with more and more people turning to freelance marketplaces like Upwork to find work. However, with so many freelancers competing for jobs, it can be challenging to stand out and secure clients. In this article, we will explore ten tips to help freelancers succeed on Upwork.

A bustling online marketplace with freelancers working on laptops, exchanging ideas, and networking. A vibrant and dynamic atmosphere with a sense of collaboration and innovation

Firstly, it is crucial to have a complete and professional profile on Upwork. This includes a clear and concise summary of your skills and experience, as well as a professional profile picture. Freelancers should also take the time to build a strong portfolio that showcases their best work and demonstrates their skills and expertise.

Another key tip is to focus on building positive relationships with clients. This means communicating clearly and promptly, delivering high-quality work on time, and being responsive to feedback. Freelancers who go above and beyond to provide an excellent client experience are more likely to secure repeat business and positive reviews, which can help them stand out from the competition.

Understanding Freelance Marketplaces

https://youtube.com/watch?v=geG5QF7PCjA

Freelance marketplaces have become increasingly popular in recent years, offering a platform for businesses and freelancers to connect and work together. One of the most popular freelance marketplaces is Upwork, which boasts over 18 million registered freelancers and 5 million registered clients.

Leveraging Platform Algorithms

One of the key features of Upwork is its algorithm, which matches clients with freelancers based on their skills and experience. To succeed on Upwork, freelancers need to understand how the algorithm works and how to leverage it to their advantage.

Freelancers can improve their chances of being matched with clients by ensuring that their profiles are complete and up-to-date. This includes adding a professional profile picture, writing a compelling headline, and providing a detailed description of their skills and experience. Freelancers should also take advantage of Upwork’s skills tests, which can help to demonstrate their expertise in a particular area.

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Profile Optimisation Techniques

Another important aspect of succeeding on Upwork is profile optimisation. Freelancers should aim to create a profile that stands out from the crowd and showcases their skills and experience in the best possible light.

One way to do this is by using keywords in their profile that are relevant to their skills and experience. This can help to improve their visibility in search results and increase their chances of being matched with clients. Freelancers should also use their profile to highlight their achievements and provide examples of their work.

In addition to optimising their profile, freelancers should also be proactive in seeking out new opportunities on Upwork. This means regularly checking for new job postings, submitting proposals that are tailored to the client’s needs, and following up with clients after submitting a proposal.

Overall, understanding how freelance marketplaces like Upwork work and how to optimise your profile can help you to succeed as a freelancer and win more clients.

Building a Strong Portfolio

A freelancer's workspace with a computer, notepad, and coffee mug. A stack of successful project contracts and positive client reviews displayed on the wall

One of the keys to success as a freelancer on Upwork is to build a strong portfolio that showcases your best work. This can help you stand out from the competition and attract more clients. Here are some tips for creating a portfolio that will help you succeed on Upwork.

ALSO READ:  The Freelance Business Trends in 2013

Showcasing Your Best Work

When creating your portfolio, it’s important to showcase your best work. This means including examples of projects that demonstrate your skills and expertise. You should also make sure that your portfolio is visually appealing and easy to navigate.

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Consider including a variety of different types of work in your portfolio, such as writing samples, design work, or programming projects. This can help demonstrate your versatility as a freelancer and show potential clients that you have a range of skills.

Client Testimonials and Feedback

Another important element of a strong portfolio is client testimonials and feedback. This can help potential clients see that you have a track record of delivering high-quality work and providing excellent customer service.

Consider including quotes from satisfied clients in your portfolio, as well as links to any positive feedback you’ve received on Upwork. You may also want to include information about any awards or recognition you’ve received for your work.

By following these tips, you can create a strong portfolio that will help you succeed as a freelancer on Upwork. Remember to keep your portfolio up-to-date and continue to add new examples of your work as you complete projects for clients.

Effective Communication Strategies

A freelancer's laptop glows with Upwork's website, surrounded by notes and a cup of coffee, showcasing a productive workspace for success

As a freelancer on Upwork, effective communication is crucial for success. There are two main areas where communication plays a crucial role: crafting winning proposals and maintaining client relationships.

Crafting Winning Proposals

Crafting a winning proposal is the first step towards landing a project on Upwork. A well-crafted proposal should clearly communicate the freelancer’s skills, experience, and understanding of the project requirements.

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To craft a winning proposal, freelancers should follow these tips:

  • Read the project description carefully: Freelancers should read the project description carefully to understand the client’s requirements and expectations. They should also clarify any doubts they have with the client before submitting a proposal.
  • Highlight relevant skills and experience: Freelancers should highlight their relevant skills and experience in the proposal. They should also provide examples of their previous work to demonstrate their expertise.
  • Provide a clear project plan: Freelancers should provide a clear project plan that outlines their approach to completing the project. They should also provide a timeline and milestones to show the client how they plan to deliver the project on time.
  • Be concise and professional: Freelancers should keep their proposal concise and professional. They should avoid using jargon and technical terms that the client may not understand.

Maintaining Client Relationships

Maintaining a good relationship with clients is essential for long-term success on Upwork. Effective communication plays a crucial role in building and maintaining client relationships.

To maintain good client relationships, freelancers should follow these tips:

  • Communicate regularly: Freelancers should communicate regularly with their clients to keep them updated on the project’s progress. They should also respond promptly to any queries or concerns the client may have.
  • Be proactive: Freelancers should be proactive in identifying and addressing any issues that may arise during the project. They should also provide suggestions and recommendations to the client to improve the project’s outcome.
  • Be flexible: Freelancers should be flexible in accommodating the client’s changing needs or requirements. They should also be willing to make changes to the project plan if necessary.
  • Be professional: Freelancers should maintain a professional attitude and behaviour at all times. They should avoid getting emotional or defensive in case of any misunderstandings or conflicts with the client.
ALSO READ:  These 26 High-Demand Freelance Skills Pay You The Most

Pricing Your Services Competitively

https://youtube.com/watch?v=Vc5-h0obYkk

When it comes to pricing your services as a freelancer on Upwork, it’s important to strike a balance between being competitive and ensuring that you’re being paid fairly for your work. Here are some tips to help you price your services competitively:

Understanding Market Rates

Before you start setting your rates, it’s important to understand the market rates for your industry and skillset. Take some time to research what other freelancers in your field are charging for their services. You can do this by browsing job postings on Upwork or other freelance marketplaces, or by asking other freelancers in your network.

Keep in mind that market rates can vary widely depending on factors such as location, experience, and demand. For example, if you’re a web developer based in London with years of experience and a strong portfolio, you may be able to command higher rates than a web developer based in a smaller town with less experience.

Value-Based Pricing

While it’s important to be aware of market rates, it’s also important to consider the value that you bring to the table when setting your prices. Value-based pricing takes into account the benefits that your clients will receive from your work, as well as your own expertise and experience.

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For example, if you’re a copywriter who specializes in writing sales copy that converts, you may be able to charge higher rates than a generalist copywriter who writes blog posts and social media updates. This is because your specialized skillset and experience can bring more value to your clients.

When setting your prices, consider the following factors:

  • Your level of experience and expertise
  • The complexity of the project
  • The value that your work will bring to the client
  • The client’s budget and expectations

By taking these factors into account, you can set prices that are both competitive and fair for your services as a freelancer on Upwork.

Time Management and Productivity

Managing time effectively and staying productive is crucial for freelancers on Upwork. Freelancers need to stay motivated, focused, and efficient while working on multiple projects for different clients. In this section, we will discuss two key factors that can help freelancers manage their time and improve their productivity.

Setting Realistic Deadlines

Freelancers on Upwork often work on multiple projects with different deadlines. Setting realistic deadlines for each project is crucial to ensure timely delivery of work. It is important to communicate with clients and understand their requirements before agreeing to a deadline. Freelancers should also consider their workload and availability before committing to a deadline.

To manage deadlines effectively, freelancers can use tools such as calendars, to-do lists, and project management software. These tools can help freelancers prioritize tasks and track their progress. Freelancers can also break down larger projects into smaller tasks and set deadlines for each task to ensure timely completion.

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Utilising Productivity Tools

Freelancers can use various productivity tools to stay focused and efficient. Time-tracking tools can help freelancers monitor their time and identify areas where they can improve their productivity. Pomodoro timers can help freelancers break down their work into short intervals and take regular breaks to avoid burnout.

Freelancers can also use tools such as project management software, task lists, and note-taking apps to stay organized and on top of their work. These tools can help freelancers prioritize tasks, manage deadlines, and collaborate with clients and team members.

In conclusion, freelancers on Upwork need to manage their time effectively and stay productive to succeed in the gig economy. By setting realistic deadlines and utilizing productivity tools, freelancers can improve their efficiency and deliver high-quality work to clients.

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