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The Growing Freelance Economy: Strategies to Survive and Thrive



The freelance economy is on the rise–and it shows no signs of slowing down. A study by Intuit reported that by 2020, more than 40 percent of U.S. workers, about 60 million people, will fall into the freelancer category.

Technology and the shifting characteristics of both employers and employees are the main factors driving the freelance economy’s rapid growth. While technology has made an appealing career as a freelancer more accessible, cash flow has emerged as a major concern. A freelance career often means inconsistent pay cycles and salary, as well as the added responsibilities of paying insurance, taxes, and overhead expenses.

Is it possible to start out cash flow positive as a freelancer? The answer is yes. Here’s how to navigate a successful freelance career.

Focus on products, not services.

What are you going to deliver to your client? Code? Video content? A widget? You’re more likely to land clients if you pitch in terms of deliverables (i.e., a game, an app), not services (i.e., hours spent on web design, consulting). Clients usually don’t care how much time you put in, they care about the end result. Make sure deliverables are part of your sales pitch and you’ll find yourself in a better position to negotiate for advance payment, which will help with your cash flow.

Use your cash limits to your advantage.

There are always going to be roadblocks to starting any freelance endeavor, but for many, the major obstacle is capital. Whether it’s the inability to generate personal income while bootstrapping your startup or the bank’s resistance to giving you a loan for overhead, the need for capital is a hurdle that’s difficult to clear.

But what if you view your limitation as an advantage? If banks aren’t forthcoming with loan opportunities, it may be a sign that your business doesn’t have a recognizable market. It’s up to you to either fix your business plan or go out on your own to prove there’s a need for your skills. Shore up this aspect of your business so you’re not sweating how you’ll generate revenue.

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Start selling, but keep expenses low.

There’s a popular adage attributed to IBM’s Thomas Watson as well as Henry Ford that goes something like “Nothing happens until someone sells something.” The point is that a company, or an entrepreneur, has to sell something in order to exist.

Figure out how to use your freelancing skills to start generating revenue before you launch into it full time. Maybe you offer your product on the side of your regular paying job. Do what it takes to keep your costs low until you up your sales game.

The incorporation advantage.

If you’re going to act like a business, then become a business. Other companies tend to favor working with corporations or LLCs (limited liability companies) when it comes to contracting out work. The IRS can target companies that misclassify freelancers who should be considered full-time employees. The IRS doesn’t have the same issue when a company hires an LLC, which is obviously not an employee.

Incorporating or forming an LLC can keep your business financials separate from your personal spending and protect your personal assets in case of a lawsuit. Forming an LLC or corporation won’t automatically protect you if you are personally negligent when providing services, but it will come into play if you hire employees, contractors, or subcontractors, and are hit with a lawsuit caused by their negligence.

Being incorporated also helps minimize the self-employment tax. Elect to be taxed as an S corporation and pay yourself in both salary and distributions. While your salary is subject to self-employment tax, the distributions are not.

Pursue your dreams, but exploit your skills.

It’s a rare and wonderful thing when you get paid to do what you love. More often than not, you’ll initially be paid for boring technical skills, not your creative passion. Aspiring musicians probably get paid more for their ability to teach music lessons than for any given gig. Aspiring authors often make more for editing or copywriting than on their first e-book.

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Say that your dream is to design an independent video game, but you can’t sacrifice a regular paycheck. Start with baby steps. Could freelancing your coding skills for other companies generate revenue as you work toward your goal?

Figure out which of your skills are most marketable and peddle those first, then scale up toward your larger ambitions.

Sign on the dotted line.

Try to get clients to sign on with you for the long-term. It really helps your stress levels if you can land one big client that pays your monthly bills, then you can take on any other work on a per-project basis. Don’t forget that peace of mind contributes to productivity, and having a steady source of income will help you sleep at night.

Create a cash flow plan.

Don’t guess at how much money is coming in and out of your account—track it. Your business is an airplane flying in the night and your key financial metrics are your dashboard. Track them constantly to avoid hitting a mountain and turning into a fiery ball of death.

Use invoice management software and budgeting apps to manage your expenses. Also, make it easy for companies to pay you. Take advantage if they offer direct deposit or set up an account with a digital payment service so funds don’t get lost in the mail.

The continued growth of the freelance economy strongly indicates that contract, temporary, and independent work will become the new “normal” workforce. Freelancing can be a difficult process to navigate; however, with advance thought and insight, it is completely plausible to be cash flow positive from day one.

Tech startups have made outsourcing tasks even easier and can successfully connect freelancers with businesses to find and identify work. Additionally, FinTech services are available to help freelancers overcome billing and payment obstacles that can significantly affect cash flow issues.


Freelance Business Trends in 2024: A Skill-Based Guide




The world of work is rapidly changing, and the freelance market is at the forefront of this transformation. With the rise of technology, the increasing popularity of remote work, and the ever-changing needs of businesses, freelancers are in high demand.

This blog post will delve into the key trends shaping the freelance business landscape in 2024 and provide valuable insights for freelancers across all skill sets. Whether you’re a seasoned freelancer or just starting, this guide will help you navigate the changing landscape and position yourself for success in the years to come.

Key Trends Shaping the Freelance Market in 2024:

1. The Rise of Remote Work and Digital Nomadism:

The COVID-19 pandemic has accelerated the shift towards remote work, and this trend is here to stay. In 2024, more and more businesses will be open to employing remote workers, giving freelancers greater flexibility and freedom. This opens up exciting opportunities for digital nomadism, allowing freelancers to work remotely from anywhere in the world with a stable internet connection.

The Rise of Remote Work

2. The Gig Economy and Project-Based Work:

The traditional employment model of a 9-to-5 job is becoming increasingly obsolete. In its place, we are seeing the rise of the gig economy, where individuals work on short-term projects for multiple clients. This trend gives freelancers greater autonomy and control over their work, allowing them to choose projects that align with their interests and expertise.

The Growth of the Gig Economy

3. The Growing Demand for Specialized Skills:

As technology advances and automation becomes more widespread, there is an increasing demand for specialized skills that machines cannot easily replicate. Freelancers with expertise in artificial intelligence, blockchain, data analytics, and cybersecurity will be highly sought after in 2024.

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The Most In-Demand Skills for Freelancers in 2024

4. AI and Automation Integration:

While some may fear that AI and automation will replace freelancers, this is not the case. Instead, AI will act as a valuable tool that can automate repetitive tasks and free up time for freelancers to focus on higher-level work. Additionally, AI-powered platforms can help freelancers connect with potential clients and manage projects more efficiently.

5. The Rise of Multi-Media and Social Media Content Creation:

In today’s digital age, businesses need visually compelling and engaging content to attract and retain customers. Freelancers who possess skills in writing, video editing, graphic design, and social media marketing are in high demand. This trend is expected to continue in 2024 as businesses invest more resources into content marketing strategies.

6. The Importance of Collaboration and Networking:

Building strong relationships with other professionals is essential for success in the freelance world. This can involve collaborating with other freelancers on projects, attending industry events, and building a strong online presence. By actively networking and building connections, freelancers can access new opportunities, learn from their peers, and stay ahead of the competition.

7. The Need for Continuous Upskilling and Development:

The freelance landscape is constantly evolving, and freelancers must stay up-to-date with the latest trends and tools. This can involve taking online courses, attending workshops, and reading industry publications. By investing in continuous learning and development, freelancers can ensure that their skills remain relevant and in demand.

8. The Focus on Soft Skills and Emotional Intelligence:

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While technical skills are important, soft skills like communication, teamwork, and emotional intelligence are equally valuable for freelance success. Clients are increasingly looking for individuals who can collaborate effectively, manage projects efficiently, and build strong relationships.

9. The Rise of Freelance Marketplaces and Specialized Platforms:

Online platforms like Upwork and Fiverr have made it easier than ever for freelancers to connect with potential clients. In 2024, we can expect to see continued growth in these platforms and the emergence of specialized platforms catering to specific skills and industries.

10. The Importance of Self-Branding and Marketing:

In today’s competitive market, freelancers must have a strong personal brand. This means building a professional online presence through a website, social media profiles, and a portfolio showcasing your skills and experience. By actively marketing themselves online, freelancers can attract new clients and grow their business.

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Embracing the Future: The Rise of Hybrid Working and its Impact on the Workplace



man standing by table and working


In recent years, the way we work has undergone a significant transformation. The traditional 9-to-5 office job is no longer the only norm, and remote work has become increasingly prevalent. But what’s even more intriguing is the rise of hybrid working, a model that combines the best of both worlds – office and remote work. In this blog post, we will delve deep into the 10 ways in which hybrid working is taking root at the workplace and at home, and how it’s reshaping our professional landscape.

1. Flexible Schedules:

One of the most noticeable aspects of hybrid working is the flexibility it offers. Employees are no longer tied to rigid office hours. Instead, they can adapt their schedules to fit their personal lives better. This newfound flexibility allows for a better work-life balance, which, in turn, boosts employee satisfaction and productivity.

2. Remote Technology Advancements:

Hybrid working wouldn’t be possible without the rapid advancements in technology. High-speed internet, video conferencing tools, project management software, and cloud-based storage solutions have made it easier than ever for teams to collaborate seamlessly, regardless of their physical location.

3. Cost Savings:

For both employers and employees, hybrid working can lead to significant cost savings. Companies can reduce expenses associated with maintaining large office spaces, while employees can save money on commuting, work attire, and dining out. This financial relief has been a major driver in the adoption of hybrid working.

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4. Increased Job Opportunities:

The geographical constraints of traditional office work are no longer a hurdle for job seekers. Hybrid work models open up a world of opportunities, allowing employees to work for companies located in different cities or even countries. This expansion of the talent pool benefits both employers and employees.

5. Enhanced Productivity:

Contrary to initial concerns, many studies have shown that employees often experience increased productivity when working from home or remotely. Fewer distractions, personalized work environments, and flexible schedules can lead to better focus and output.

6. Work-Life Integration:

Hybrid working promotes a more integrated approach to work and life. Instead of rigidly separating the two, employees have the freedom to blend their professional and personal responsibilities. This allows for greater adaptability and responsiveness to life’s demands.

7. Improved Mental Health:

The flexibility offered by hybrid working can contribute to better mental health. Reduced commute times, the ability to work from a comfortable home environment, and increased control over one’s schedule can alleviate stress and improve overall well-being.

8. Customized Workspaces:

Employees have the opportunity to create workspaces that cater to their needs and preferences. Whether it’s a cosy home office, a local co-working space, or the traditional corporate office, hybrid working allows individuals to choose the environment that helps them perform at their best.

9. Focus on Output, Not Hours:

Hybrid working shifts the focus from hours spent in the office to the quality and quantity of work produced. Employers are increasingly valuing outcomes over the number of hours logged, encouraging employees to manage their time efficiently.

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10. Environmental Benefits:

Reducing the need for daily commutes and maintaining large office spaces can have a positive impact on the environment. Fewer cars on the road lead to reduced emissions, and smaller office footprints mean less energy consumption. Hybrid working aligns with sustainability goals, making it an appealing option for eco-conscious individuals and organizations.


Hybrid working is changing the way we work by merging office and remote work. This has many advantages for both employers and employees, such as more flexibility, cost savings, increased productivity, and better well-being. As technology advances and our concept of work evolves, hybrid working is expected to become an essential part of our professional lives. It is not just a trend but a significant change that is happening in workplaces and homes worldwide. Embracing this shift and adjusting to the hybrid work model is crucial for success.

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7 Best Platforms for Freelance Business Consulting Jobs




Are you a business consultant looking to offer your expertise and services on freelance platforms? In today’s digital age, there are several platforms available that connect businesses with talented consultants from around the world. These platforms make it easier for consultants to find clients and for businesses to access top-notch consulting services. Here are seven of the best platforms for freelance business consulting jobs:

  1. Upwork: Upwork is one of the largest freelance marketplaces, offering a wide range of job categories including business consulting. It allows consultants to create a profile, showcase their skills, and bid on projects posted by clients. Upwork offers a secure payment system and provides tools to track progress and communicate with clients.
  2. Freelancer: Freelancer is another popular platform that connects businesses with freelancers from various industries. It offers a category dedicated to business consulting where consultants can find relevant projects. Consultants can bid on available projects or be directly invited by clients.
  3. Toptal: Toptal is known for its exclusive network of top freelancers. They have a rigorous screening process to ensure only the best consultants are accepted. If you’re a highly skilled business consultant, Toptal can provide you with access to premium clients and higher-paying projects.
  4. Guru: Guru is a freelance platform that offers a category specifically designed for business consultants. It allows you to create a profile, showcase your skills and experience, and apply for consulting jobs. Guru also provides a workroom where you can collaborate with clients and manage projects.
  5. FlexJobs: FlexJobs is a platform that focuses on remote and flexible jobs. While it caters to various industries, it also offers consulting opportunities in different business areas. FlexJobs ensures the legitimacy of job postings, making it a reliable platform for finding freelance business consulting jobs.
  6. Catalant: Catalant is a unique platform that connects businesses with specialized consultants. It focuses on providing expertise in strategy, operations, and marketing. Catalant’s network includes consultants with experience from top-tier consulting firms, making it an ideal platform for those with a strong background in the industry.
  7. LinkedIn: LinkedIn is not a dedicated freelance platform, but it offers a vast professional network that can be leveraged to find consulting opportunities. It allows you to showcase your skills, connect with potential clients, and join relevant groups or communities to expand your network.
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When using any freelance platform, it’s essential to create a compelling profile, highlight your skills and experience, and provide examples of past work if possible. Building positive client reviews can also help you stand out and attract more business.

Remember that each platform has its own fees and payment policies, so be sure to familiarize yourself with the terms and conditions before getting started. With dedication and professionalism, these platforms can be a valuable resource for finding freelance business consulting jobs and growing your consulting business. Happy consulting!

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